The Can Can Awards invites beer industry professionals to blindly sample canned beers submitted from breweries and brewpubs around the world. Each beer submitted is submitted in a specific category. Our Judges Panel sips submitted beers in order to award Gold, Silver, and Bronze medals to the three beers that best represent each individual category of beers.
Beers are assigned to Judges with specific and applicableexperience with the particular category in question. Judges are never able to judge their own products or any products with any relation to them.
The Can Can Awards are trying to elevate the conversation and speed up the adoption of canned craft beer. There are still some beer styles that are seen as “not good for cans” and that should not be the case. It is our sincere hope that a can-only competition can help make a dent in that perception over time.
According to 2019 Q1 sales data, canned craft beer is still only 9% of the total craft beer market. In contrast, bottled craft beer comprises over 65% of the market. So while cans may be increasing in popularity, slowly but surely, they are still not getting the recognition they deserve as a vessel to transport beer.
Not only are they better for the beer, they’re much better for the environment. Even if you take recyclability out of the equation, they are still much cheaper to ship because they take up less room and weigh less, requiring fewer trucks and less fuel. In this new world of craft beer where the number of out-of-state and out-of-country breweries distributing is only increasing, mitigating the impact of transportation on the environment is a huge reason to advocate for cans.