Canning and the Craft Beer Industry
According to 2016 Q1 sales data, canned craft beer is still only 9% of the total craft beer market. In contrast, bottled craft beer comprises over 65% of the market. So while cans may be increasing in popularity, slowly but surely, they are still not getting the recognition they deserve as a vessel to transport beer. Not only are they better for the beer, they’re much better for the environment. Even if you take recyclability out of the equation, they are still much cheaper to ship because they take up less room and weigh less, requiring fewer trucks and less fuel. In this new world of craft beer where the number of out-of-state and out-of-country breweries distributing is only increasing, mitigating the impact of transportation on the environment is a huge reason to advocate for cans.
Ultimately, we at Can Can Awards are trying to elevate the conversation and speed up the adoption of canned craft beer. There are still some beer styles that are seen as “not good for cans” and that should not be the case. It is our sincere hope that a can-only competition can help make a dent in that perception over time.
Aluminum can be recycled multiple times with only minimal loss in quality. Aluminum is lighter and more durable than glass, which means less packaging and reduced weight, which leads to a reduced environmental impact during shipping.
Cans are better for the beer, as they do not let in UV light which can skunk beer.
Cans are more convenient, as you do not need a bottle opener. They also stack easier and chill quicker than glass. Last but not least, cans can be brought to beaches, rivers, lakes, pools and golf courses (just to name a few fun places to drink beer).