The Willett family estate bourbons are highly sought after and come with a hefty price tag for several reasons. First and foremost, their rarity plays a significant role in their high cost. The Willett family has amassed an impressive collection of barrels over the years, many of which are aging in their rickhouses. These barrels are carefully selected and released in limited quantities, making them quite scarce in the market.
Unlike many other distilleries, Willett did not initially produce their own estate bourbons. Instead, they acquired barrels from various sources, including other distilleries and brokers. This unique approach allowed them to curate a diverse and exceptional collection of barrels from different distilleries, each with its own distinct characteristics.
The process of sourcing and selecting these barrels is meticulous and time-consuming. The Willett family takes great care in choosing barrels that meet their stringent quality standards. They look for barrels that have aged exceptionally well, developing complex flavors and aromas. This attention to detail ensures that only the finest barrels make it into their estate bourbon releases.
Furthermore, the aging process for these estate bourbons is quite extensive. Many of the barrels in the Willett family collection have been aging for several years, allowing them to reach a level of maturity that contributes to their exceptional quality. This extended aging period adds value to the bourbon and justifies the higher price point.
Another factor that contributes to the expense of Willett estate bourbons is the craftsmanship involved in their production. The distilling process itself requires skill and expertise, and the Willett family has honed their craft over generations. They take pride in producing high-quality spirits and pay attention to every detail, from the selection of grains to the distillation process and barrel aging.
The packaging and presentation of Willett estate bourbons also add to their overall cost. The bottles are often beautifully designed and come in elegant packaging, reflecting the premium nature of the product. These added elements of luxury and sophistication contribute to the higher price point.
Additionally, the reputation and legacy of the Willett family play a significant role in the cost of their estate bourbons. They have been in the distilling business for over 80 years and have built a strong reputation for producing exceptional spirits. This long-standing tradition and commitment to quality have garnered a loyal following of enthusiasts and collectors who are willing to pay a premium for their bourbons.
The high cost of Willett family estate bourbons can be attributed to their rarity, meticulous barrel selection process, extensive aging, craftsmanship, packaging, and the reputation of the Willett family. These bourbons are not only a product of exceptional quality but also represent a piece of distilling history and tradition. Their limited availability and premium characteristics contribute to their desirability and justify the higher price point.