The story of Hop Valley's ownership begins back in 2009 when it was founded in Springfield, Oregon. The brewery quickly gained a reputation for its innovative and flavorful craft beers, attracting a loyal following of beer enthusiasts. However, in 2016, Hop Valley made a significant shift in ownership when it was purchased by MillerCoors, which has since become Molson Coors.
The acquisition of Hop Valley by MillerCoors, now Molson Coors, was part of a larger trend in the beer industry. As craft beer continued to gain popularity, larger breweries recognized the potential for growth in this segment and began acquiring smaller, independent breweries. This strategy allowed them to expand their portfolio and appeal to a wider range of consumers.
For Hop Valley, the decision to join forces with MillerCoors was likely influenced by several factors. Firstly, the financial backing and distribution network of a larger brewery can provide significant resources to help a craft brewery expand its reach. This can include access to capital for brewing equipment, increased marketing efforts, and wider distribution channels.
Additionally, being part of a larger corporate entity can also provide stability and security for a craft brewery. The beer industry can be fiercely competitive, and many smaller breweries struggle to survive in such a crowded market. By aligning themselves with a larger company, breweries like Hop Valley can benefit from the expertise and resources of an established player in the industry.
However, it is worth noting that the acquisition of Hop Valley by Molson Coors did not come without its share of controversy within the craft beer community. Some enthusiasts expressed concerns that the acquisition would compromise the authenticity and independence of Hop Valley's beers. Craft beer is often associated with small-scale production and a focus on quality and individuality, so the involvement of a large corporation can be seen as contradictory to these values.
Despite these concerns, Hop Valley has continued to produce its range of craft beers under the ownership of Molson Coors. The brewery has retained its brand identity and creative freedom, allowing it to maintain its loyal following while also benefiting from the resources and support of a larger parent company.