What happened to Butterfinger?

Answered by Nicholas Phillips

What happened to Butterfinger? Well, Butterfinger recently made a bold move by announcing a radical revamp for their 95-year-old brand. Starting in 2019, the beloved candy bar will have a new recipe and wrapper, shaking things up for Butterfinger fans everywhere.

The first change in the new Butterfinger recipe involves the type of peanut used. The brand has decided to switch to a different type of peanut, which will likely result in a slightly altered taste and texture. As a sommelier and brewer, I understand the importance of selecting the right ingredients to create a desired flavor profile. It will be interesting to see how this change in peanut variety affects the overall taste of the candy bar.

In addition to the peanut change, Butterfinger will also be incorporating more cocoa into their bars. Cocoa is a key ingredient in chocolate, providing depth and richness to the flavor. By increasing the amount of cocoa in the recipe, Butterfinger aims to enhance the chocolatey experience for consumers. As someone who appreciates the complexities of flavor in beverages and food, I'm curious to see how this adjustment will impact the overall taste and aroma of the candy bar.

While some ingredients are being added, others will be cut from the new Butterfinger recipe. The brand has not specified which ingredients will be removed, but this change could potentially affect the overall composition and flavor profile of the candy bar. As a brewer, I understand the importance of balancing ingredients and flavors to create a well-rounded product. It will be interesting to see how the removal of certain ingredients may alter the overall taste and texture of the Butterfinger bar.

Not only is the recipe getting a makeover, but the wrapper is also undergoing a transformation. Butterfinger will introduce a new wrapper design that reflects the updated brand image. Packaging plays a crucial role in attracting consumers and conveying the essence of a product. As someone who pays attention to the visual appeal of beverages and food, I'm excited to see how the new wrapper design will capture the essence of the revamped Butterfinger.

As an expert in the field, I appreciate when brands take risks and make efforts to evolve with changing consumer preferences. While change can be met with skepticism, it also presents an opportunity for innovation and improvement. Butterfinger's decision to revamp their recipe and wrapper shows a commitment to staying relevant and appealing to their audience.

Butterfinger is undergoing a significant transformation with a new recipe and wrapper. The brand is switching to a different type of peanut, incorporating more cocoa, and cutting certain ingredients. The new wrapper design will also reflect the updated brand image. As a sommelier and brewer, I am intrigued by these changes and look forward to experiencing the revamped Butterfinger firsthand.