Conor McGregor's Irish Whiskey is called Proper Twelve. Initially, McGregor wanted to name it after his own nickname, Notorious, but due to a trademark dispute, he had to settle for Proper No. Twelve. This whiskey holds a special significance for McGregor as it is named after the area he grew up in, Crumlin, in Dublin 12.
As an expert sommelier and brewer, I have had the opportunity to taste and analyze a wide variety of alcoholic beverages, including whiskies. The naming of a whiskey is crucial as it sets the tone and creates an identity for the brand. In the case of Proper Twelve, McGregor's personal connection to Crumlin adds an extra layer of authenticity and sentimentality to the name.
The name Proper Twelve not only represents the area of McGregor's upbringing but also signifies his pride and roots. It reflects his journey from humble beginnings to international fame. The number twelve in the name also holds significance as it represents the Dublin 12 area code, further emphasizing the connection to his hometown.
It is interesting to note that McGregor initially wanted to use his nickname, Notorious, as the name for his whiskey. This would have undoubtedly aligned with his larger-than-life persona and reputation as a UFC fighter. However, due to the trademark dispute, he had to pivot and choose an alternative name.
In the world of branding and trademarking, disputes over names are not uncommon. Many entrepreneurs and companies face challenges when trying to protect their brand identities. In McGregor's case, he had to make a compromise and settle for Proper No. Twelve, which still maintains a strong connection to his personal history.
Proper Twelve is a name that resonates with Conor McGregor's Irish heritage and the place that shaped him into the person he is today. It reflects his pride in his roots and serves as a reminder of his journey from Crumlin to becoming a global icon.