Sol beer is not owned by Budweiser. It is actually owned by Heineken, a Dutch brewing company. Heineken acquired the Sol brand in 2010 when it purchased the Mexican brewing company, FEMSA Cerveza. This acquisition allowed Heineken to expand its presence in the Mexican beer market and tap into the growing popularity of Mexican beers worldwide.
Sol beer has a strong association with its Mexican roots, and Heineken has made efforts to maintain that authenticity. One contemporary trend that is evident in the ownership of Sol is neolocalism. Neolocalism refers to the movement towards supporting local and regional products, traditions, and identities. In the case of Sol, Heineken has kept the majority of production in Mexico, ensuring that the beer is still brewed and bottled in its country of origin.
By keeping production in Mexico, Heineken is able to preserve the unique characteristics and flavors that make Sol distinctively Mexican. This commitment to neolocalism helps to maintain the brand's authenticity and appeal to consumers who are seeking an authentic Mexican beer experience.
In addition to neolocalism, Sol beer also embodies other contemporary trends in the beer industry. Craft beer, for example, has seen a surge in popularity in recent years, with consumers seeking out unique and flavorful brews. While Sol is not considered a craft beer in the traditional sense, it does offer a distinct flavor profile that sets it apart from mainstream lagers. Its crisp and refreshing taste, with hints of citrus and a slight sweetness, makes it a popular choice for those looking for a light and easy-drinking beer.
Furthermore, Sol has also embraced the trend of sustainability and environmental responsibility. Heineken has implemented various initiatives to reduce its carbon footprint and promote sustainable brewing practices. This includes efforts to reduce water consumption, minimize waste, and invest in renewable energy sources. By aligning with these sustainability goals, Sol demonstrates its commitment to social and environmental responsibility, which is increasingly important to consumers.
To summarize, Sol beer, owned by Heineken, embodies contemporary trends such as neolocalism, craft beer, and sustainability. The brand's commitment to maintaining its Mexican roots by keeping production in Mexico reflects the neolocalism trend, while its distinct flavor profile appeals to those seeking a unique beer experience. Additionally, Heineken's efforts towards sustainability align with the growing consumer demand for environmentally responsible products.