Does High Noon use malt liquor?

Answered by Rodney Landry

As an expert sommelier and brewer, I can confidently say that High Noon does not use liquor in its production. Unlike other popular brands such as White Claw and Truly, High Noon has chosen to use (and now ) as the base for its beverages since its inception in 2019. This choice of spirit sets High Noon apart from its competitors and gives it a unique flavor profile.

Malt liquor, on the other hand, is typically made from malted barley or other grains and undergoes a fermentation process similar to . It is known for its higher content and often has a distinct malty taste. While malt liquor is a popular choice for many alcoholic beverages, especially beer, High Noon has opted for a different approach by using vodka and tequila.

The use of vodka as a base for hard seltzers offers a clean and neutral flavor profile, allowing the natural flavors of the fruits or other ingredients to shine through. Vodka is a versatile spirit that blends well with various flavors, making it an excellent choice for creating refreshing and flavorful beverages like High Noon.

Personally, I have found that the use of vodka in High Noon's seltzers gives them a smooth and crisp taste. The flavors are well-balanced, and the alcohol is not overpowering. This allows the natural flavors of the fruits, such as watermelon, pineapple, or black cherry, to be the star of the show.

More recently, High Noon has expanded its lineup to include tequila-based seltzers. This adds another layer of complexity to their offerings, as tequila brings its unique flavor profile to the mix. Tequila is made from the blue agave plant and is known for its distinct earthy and sometimes peppery notes. This addition of tequila provides a new and exciting twist to the traditional hard seltzer category.

High Noon does not use malt liquor in its production. Instead, they have chosen to use vodka and tequila as the base for their hard seltzers. This decision sets them apart from other brands and allows for a clean, refreshing, and flavorful drinking experience. Whether you prefer the neutral notes of vodka or the distinctive flavors of tequila, High Noon offers a range of options to satisfy different palates.