Campari and amaro are often used interchangeably, but there are some key differences between the two. Campari is a specific brand of amaro, known for its distinctive red color and bitter citrus flavor. It was created in Italy in the 19th century and has since become a popular ingredient in many cocktails.
Amaro, on the other hand, is a broader category of bitter liqueurs that originated in Italy. It encompasses a wide range of styles and flavors, with each brand having its own unique recipe and blend of botanicals. Amaro can be made from a variety of ingredients, including herbs, roots, fruits, and spices, which give it its complex and often bitter taste.
Campari falls under the amaro category because it shares many of the characteristics of other amari. It has a bitter taste profile, although it is on the lighter side compared to some other amari. Campari also has a distinct herbal and citrus flavor, with notes of orange and grapefruit. It is known for its vibrant red color, which comes from the use of cochineal, a natural dye made from crushed insects.
One of the main differences between Campari and other amari is its sweetness. Campari is quite sweet compared to some other amari, which can be more on the bitter side. This sweetness, combined with the bitter citrus and herbal notes, gives Campari its unique flavor profile and makes it a versatile ingredient in cocktails.
Campari is often used in classic cocktails like the Negroni, where its sweetness helps to balance out the bitterness of the other ingredients. It is also a key component in the popular Aperol Spritz, a refreshing aperitif made with Campari's sister brand, Aperol.
In my personal experience as a sommelier and brewer, I have worked with both Campari and other amari in various cocktail creations. Campari's distinct flavor profile and sweetness make it a favorite among many bartenders, as it adds depth and complexity to cocktails. Its vibrant red color also makes it visually appealing, which is an added bonus when creating visually stunning drinks.
While Campari is considered an amaro, it has its own unique characteristics that set it apart from other brands in the category. Its bitter citrus and herbal notes, combined with its sweetness, make it a versatile and widely enjoyed liqueur in the cocktail world.