Campari and Aperol are both Italian aperitifs, which means they are bitter liqueurs typically consumed before a meal to stimulate the appetite. However, while they share some similarities, they are actually produced by different companies. Campari and Aperol are both owned by the Campari Group, but they have distinct histories and flavor profiles.
Campari, created in 1860 by Gaspare Campari, is a vibrant red liqueur with a complex and bitter taste. It is made from a blend of herbs, spices, fruits, and alcohol. The exact recipe is a closely guarded secret, known only to a small group of people. Campari's unique flavor comes from the infusion of bitter herbs, aromatic plants, and the addition of fruit syrup. It has a strong and bitter taste with notes of citrus and herbs, and a slightly sweet finish.
On the other hand, Aperol was created in 1919 by the Barbieri brothers in Padua, Italy. It is characterized by its bright orange color and lighter, less bitter flavor profile compared to Campari. Aperol is made from a blend of bitter and sweet oranges, rhubarb, and gentian root. It has a lower alcohol content than Campari and a more approachable taste. Aperol is known for its refreshing and slightly sweet flavor, with hints of orange and herbal notes.
While both Campari and Aperol are owned by the Campari Group, they are marketed as separate brands with their own distinct identities. Campari is often used in classic cocktails like the Negroni, where its bold and bitter flavor can stand up to other ingredients. Aperol, on the other hand, is the star of the popular Aperol Spritz cocktail, which is a refreshing and light drink perfect for warm summer days.
In terms of popularity, Campari has a longer history and wider recognition globally. It has been a staple ingredient in many classic cocktails for decades and is often considered an acquired taste due to its strong bitterness. Aperol, on the other hand, gained popularity in recent years with the rise of the Aperol Spritz trend. Its lighter and sweeter flavor profile appeals to a wider range of palates.
While Campari and Aperol are both Italian aperitifs owned by the Campari Group, they have distinct histories and flavor profiles. Campari is known for its bold and bitter taste, while Aperol is lighter and slightly sweet. Understanding their differences is essential when it comes to using them in cocktails or enjoying them on their own.