Carlsberg and Ian Rush

Carlsberg, the renowned Danish brewery, has been an official sponsor of Liverpool FC since 1992, making it the longest-standing partnership in both Premier League and club history. This year marks the 30th season of collaboration between Carlsberg and Liverpool FC, a testament to their enduring and loyal relationship.

The story of Carlsberg dates back even further, to November 10th, 1847, when JC Jacobsen founded the brewery in Valby, Copenhagen. Over the years, Carlsberg has become synonymous with quality and has grown to become one of the leading breweries in the world.

In 1970, Carlsberg merged with Tuborg, another prominent Danish brewery, further solidifying its position in the industry. The merger brought together two iconic brands, creating a powerhouse in the Danish beer market.

Carlsberg Danmark, the Danish subsidiary of the Carlsberg Group, became a fully owned subsidiary in 2000. The company continued to expand its portfolio and reach by merging with Coca-Cola Tapperierne Danmark in 2001. This strategic move allowed Carlsberg to diversify its offerings and tap into new markets.

What sets Carlsberg apart from other global breweries is its unique ownership structure. The Carlsberg Group is currently the only global brewery owned by an enterprise foundation. This ownership model ensures the company's long-term stability and allows it to focus on its core values of quality, innovation, and responsibility.

The partnership between Carlsberg and Liverpool FC has been a mutually beneficial one. Carlsberg's association with one of the most storied football clubs in the world has helped elevate its brand and reach a global audience. Likewise, Liverpool FC has benefited from the financial support and exposure provided by Carlsberg.

Throughout their partnership, Carlsberg and Liverpool FC have witnessed both triumphs and tribulations. The ups and downs of the club's journey have been shared by Carlsberg, further strengthening their bond. This enduring commitment is a testament to the shared values and passion for excellence that both entities embody.

As Liverpool FC celebrates its 30th season with Carlsberg as an official partner, it is a reminder of the longevity and success of their partnership. Together, they have weathered storms, celebrated victories, and remained steadfast in their commitment to each other.

The Carlsberg-Liverpool FC partnership serves as a shining example of the power of collaboration and loyalty in the world of sports sponsorship. It is a testament to the enduring nature of partnerships when built on trust, shared values, and a common goal.

As Carlsberg and Liverpool FC continue their journey together, it is exciting to think about what the future holds for this remarkable partnership. One thing is for certain – their shared history and commitment to excellence will continue to inspire fans and enthusiasts around the world.

How Long Did Carlsberg Sponsor Liverpool?

Carlsberg has been the official sponsor of Liverpool FC since 1992, making it the longest standing partnership in the history of the Premier League. This means that Carlsberg has been supporting Liverpool for over a quarter of a century. The partnership between Carlsberg and Liverpool FC has endured through both the highs and lows of the club's journey, showcasing a strong and enduring relationship.

carlsberg ian rush

Who Is Liverpool Beer Partner?

Liverpool FC's beer partner is Carlsberg. Carlsberg has been an official partner of the club for 30 seasons, making it the longest partnership in both Premier League and club history. This partnership has been marked by loyalty and longevity, showcasing the strong relationship between Carlsberg and Liverpool FC.

Who Brews Carlsberg Beer?

Carlsberg beer is brewed by Carlsberg Danmark, which is a subsidiary of the Carlsberg Group. The brewery is located in Valby, Copenhagen and was founded by JC Jacobsen on 10th November 1847. Carlsberg Danmark has a rich history, with the company merging with Tuborg, another leading Danish brewery, in 1970. In 2000, Carlsberg Danmark became a fully owned subsidiary of the Carlsberg Group. Additionally, in 2001, Carlsberg Danmark merged with Coca-Cola Tapperierne Danmark. This merger further strengthened Carlsberg's position in the industry. Carlsberg beer is produced by Carlsberg Danmark, a prominent brewery with a long-standing tradition of brewing excellence.

Who Makes Carlsberg Lager?

Carlsberg is made by the Carlsberg Group, which is a global brewing company. The Carlsberg Group is the sole owner of the Carlsberg brand and is known for its production of high-quality lagers and other alcoholic beverages. Here are some key points about the Carlsberg Group and its ownership:

1. Global Brewing Company: The Carlsberg Group is one of the largest brewing companies in the world, with a presence in over 150 markets. It operates more than 140 breweries and employs around 41,000 people.

2. Carlsberg Brand: The Carlsberg Group is the maker of the popular Carlsberg Lager, which is a well-known and widely consumed beer brand globally. Carlsberg Lager is characterized by its distinctive flavor and crispness.

3. Enterprise Foundation Ownership: What makes the Carlsberg Group unique is its ownership structure. It is currently the only global brewery owned by an enterprise foundation. The Carlsberg Foundation, established in 1876 by J.C. Jacobsen, the founder of Carlsberg, owns the majority of the shares in the Carlsberg Group. The foundation's primary purpose is to support scientific research, education, and innovation.

4. Sustainable Brewing: The Carlsberg Group is committed to sustainability and has set ambitious targets to reduce its environmental impact. It aims to achieve zero carbon emissions at its breweries and reduce usage by 50% by 2030. The company also focuses on responsible drinking and has implemented various initiatives to promote moderation and combat misuse.

5. Diverse Product Portfolio: In addition to Carlsberg Lager, the Carlsberg Group produces a wide range of other beer brands, including Tuborg, Kronenbourg 1664, and Somersby. It also offers a variety of and low-alcohol beverages to cater to different consumer preferences.

The Carlsberg Group is a prominent global brewery that owns and produces Carlsberg Lager, along with many other beer brands. Its ownership by the Carlsberg Foundation sets it apart from other brewing companies and reflects its commitment to supporting scientific research and education.


Carlsberg's longstanding partnership with Liverpool FC, spanning over three decades, is a testament to the strong and loyal relationship between the two iconic brands. As the longest partnership in Premier League and club history, Carlsberg has been a constant presence in Liverpool FC's journey, standing by them through the highs and lows of the past 30 seasons.

Carlsberg, founded in 1847 by JC Jacobsen, has established itself as a renowned global brewery. With the merger with Tuborg in 1970 and subsequent acquisitions, Carlsberg has grown into a fully owned subsidiary of the Carlsberg Group, which is currently the only global brewery owned by an enterprise foundation.

The partnership between Carlsberg and Liverpool FC goes beyond mere sponsorship. It represents a shared commitment to excellence, passion, and the pursuit of success. Carlsberg's support has played a significant role in the development and growth of Liverpool FC, both on and off the field.

Carlsberg's presence as an official partner of Liverpool FC has not only provided financial support but has also enhanced the fan experience through various initiatives and activations. The partnership has allowed Carlsberg to connect with millions of passionate football fans around the world, leveraging the global appeal of Liverpool FC.

The Carlsberg-Ian Rush partnership holds a special place in Liverpool FC's history. Ian Rush, a legendary figure in the club's folklore, served as a brand ambassador for Carlsberg, further strengthening the bond between the two entities. Rush's association with Carlsberg symbolizes the shared values of excellence, tradition, and dedication to the sport.

The Carlsberg partnership with Liverpool FC, exemplified by the Carlsberg-Ian Rush collaboration, showcases the enduring power of a long-term alliance rooted in mutual respect and shared goals. As Liverpool FC celebrates its 30th season with Carlsberg as an official partner, the future looks bright for this iconic partnership, which has withstood the test of time and continues to thrive.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.