As of my research, it appears that BrewJacket is still in business, but they have shifted their focus to their BEERMKR product. The Immersion Pro, which is one of BrewJacket's products, is now being sold through Adventures in Homebrewing (AIH). This change in distribution may have caused some confusion regarding BrewJacket's status.
Initially, there were some concerns about BrewJacket's business status when the Immersion Pro was being sold at a reduced price on AIH's website. However, it seems that this was simply a result of the transfer of sales from BrewJacket to AIH. The reduced price of $200.00, and later $150.00, was likely a promotional offer to attract customers to the new distribution channel.
It is important to note that business strategies and focus can change over time for any company. In the case of BrewJacket, it seems that they have decided to concentrate on their BEERMKR product. This shift in focus may be due to various reasons, such as market demand or internal business decisions.
It is not uncommon for companies to reevaluate their product lineup and allocate resources accordingly. This does not necessarily indicate that BrewJacket is no longer in business or struggling financially. Instead, it suggests that they are adapting to market conditions and focusing on the products that have the most potential for success.
It is worth mentioning that my research on BrewJacket's current status is based on publicly available information, and it is always recommended to reach out to the company directly for the most up-to-date and accurate information.