Crown Royal is a well-known Canadian whisky brand that has gained popularity worldwide. However, when it comes to categorizing it as either whisky or bourbon, the answer is not as straightforward as one might think.
To understand the distinction, it's important to highlight the key differences between whisky and bourbon. Whisky is a broad term that encompasses various types of distilled spirits made from fermented grains. On the other hand, bourbon is a specific type of whisky that must meet certain legal requirements to be classified as such. These requirements include being made in the United States, primarily from a mash bill containing at least 51% corn, and aged in new charred oak barrels.
Now, let's delve into the specifics of Crown Royal. Crown Royal is indeed a whisky, but it cannot be classified as bourbon. The reason for this lies in its production process and the regulations set forth by the Alcohol and Tobacco Tax and Trade Bureau (TTB).
Crown Royal's mash bill, which refers to the combination of grains used in the production of the whisky, consists of 64% corn, 31.5% rye, and 4.5% malted barley. This mash bill closely resembles that of a typical bourbon, which usually has a high corn content. However, the TTB has a strict definition of bourbon that states it must be made in the United States. Since Crown Royal is produced in Canada, it cannot legally be labeled as bourbon.
Interestingly, the TTB initially approved Crown Royal's label as “Bourbon Mash,” possibly due to the mash bill's similarity to bourbon. However, they later reversed their decision and forced the brand to discontinue using the name “Bourbon Mash.” This serves as a reminder that the regulations surrounding the production and labeling of spirits can be complex and subject to interpretation.
Crown Royal is a Canadian whisky that cannot be classified as bourbon due to its country of origin. While its mash bill may resemble that of a bourbon, the legal requirements dictate that bourbon can only be made in the United States. It is worth noting that Crown Royal offers a range of whisky expressions, each with its own unique characteristics and flavor profiles. So, whether you prefer whisky or bourbon, Crown Royal provides a distinct taste experience for enthusiasts to enjoy.