Natural Light is indeed going back to the old cans. In a bold move, the brand has decided to permanently rebrand and return to the classic look that first appeared on its cans in 1979. This decision marks a significant departure from the more contemporary silver, red, and blue branding that has become synonymous with the beer in recent years.
As an expert sommelier and brewer, I find this rebranding decision quite interesting. It seems that Natural Light is aiming to tap into a sense of nostalgia and evoke a feeling of authenticity by reverting to its original can design. By going back to its roots, the brand is likely hoping to connect with consumers who may have a sentimental attachment to the classic look of the cans.
I must admit, the old cans do have a certain charm to them. The simple yet iconic design is instantly recognizable and harkens back to a time when the beer industry was less saturated with flashy packaging and gimmicks. There is a certain purity and honesty in the classic design that I think many beer enthusiasts can appreciate.
It's worth noting that Natural Light, or Natty Light as it is affectionately known, has a long history. The brand itself was Anheuser-Busch's first light beer and made its debut in 1977. So, by returning to the original can design from 1979, Natural Light is not only embracing nostalgia but also paying homage to its own heritage.
In today's market, where craft beer and artisanal brews seem to dominate the shelves, it's refreshing to see a brand like Natural Light embracing its history and staying true to its roots. This move could potentially attract consumers who are seeking a more authentic beer-drinking experience and who appreciate the simplicity and straightforwardness of a classic light beer.
While I can't speak to the specific motivations behind Natural Light's decision to rebrand, I can certainly understand the appeal of returning to the old cans. Sometimes, change for the sake of change can be overwhelming, and a return to familiar branding can provide a sense of comfort and reliability.
Natural Light is indeed going back to the old cans, departing from its more contemporary silver, red, and blue branding. This rebranding decision appears to be a strategic move to tap into nostalgia and evoke a sense of authenticity. By returning to the classic design from 1979, Natural Light is embracing its own history and heritage. This decision may attract consumers who appreciate the simplicity and straightforwardness of a classic light beer, and who seek a more authentic beer-drinking experience.