Peroni is not from Heineken. Peroni is an Italian beer brand that was originally founded in 1846 by Francesco Peroni in Vigevano, Italy. It is known for its crisp and refreshing taste, and has become one of the most popular beer brands in Italy.
In 2003, the London-based brewing giant SABMiller acquired Peroni as part of its portfolio. This acquisition allowed Peroni to expand its reach internationally and become one of the few international brands in SABMiller's portfolio. Being part of SABMiller provided Peroni with the resources and distribution capabilities to grow its presence in markets outside of Italy.
However, in February 2016, SABMiller sold Peroni to the Japanese brewing giant Asahi. This sale was a strategic move by SABMiller, as it was part of a larger deal to address regulatory concerns related to SABMiller's merger with Anheuser-Busch InBev. Asahi saw the acquisition of Peroni as an opportunity to expand its presence in the European beer market.
Asahi's acquisition of Peroni marked a new chapter for the brand. With its strong brewing heritage and commitment to quality, it is expected that Peroni will continue to thrive under Asahi's ownership. Asahi has a track record of successfully managing and growing beer brands, and their expertise in the industry will likely benefit Peroni in terms of distribution, marketing, and innovation.
It is worth noting that Heineken is another major player in the global beer industry, and it does have its own portfolio of beer brands. While Heineken has not directly acquired Peroni, it does compete with Peroni in various markets around the world. Both brands have their own unique characteristics and loyal consumer bases.
Peroni is not from Heineken. It was originally founded in Italy and has had different owners throughout its history, including SABMiller and currently Asahi. Each owner has brought its own expertise and resources to help grow the brand and expand its presence in the global beer market.