Jack Daniel's black label was historically produced at 90 U.S. proof, which is equivalent to 45% alcohol by volume. This higher proof level gave the black label a stronger and more intense flavor profile. The 90 proof black label was well-regarded among whiskey enthusiasts for its bold and robust taste.
As a sommelier and brewer, I have had the opportunity to taste and evaluate various whiskey brands, including Jack Daniel's. I must say that the 90 proof black label had a distinct character that set it apart from other whiskeys. The higher alcohol content contributed to a richer mouthfeel and a more pronounced warming sensation.
However, in 1987, there were changes made to the proof levels of Jack Daniel's products. This shift in proof started with the black label, which was initially reduced to 86 proof. This decision was likely influenced by market trends and consumer preferences at the time. It is not uncommon for distilleries to make adjustments to their products based on evolving tastes and demands.
The reduction in proof from 90 to 86 did result in a slight change in the overall character of the black label. While still maintaining its signature smoothness and distinctive flavor profile, some whiskey enthusiasts noticed a subtle difference in the intensity and depth of the 86 proof black label compared to its higher proof predecessor.
It is worth noting that Jack Daniel's is known for its commitment to consistency and quality. Even with the proof reduction, the brand has strived to maintain the essence of its black label whiskey. The craftsmanship and attention to detail in the distillation process remain paramount, ensuring that Jack Daniel's continues to deliver a premium whiskey experience.
In addition to the black label, other label variations of Jack Daniel's were also reduced in proof following the change in 1987. The lower-end green label, which was traditionally 80 proof, likely underwent a similar proof reduction. While I do not have personal experience with the green label specifically, I can assume that the change in proof would have had a similar impact on its flavor profile.
The decision to reduce the proof of Jack Daniel's black label and other label variations in 1987 was a significant change for the brand. It reflected a shift in consumer preferences and market dynamics. However, despite the proof reduction, Jack Daniel's has maintained its reputation as a renowned whiskey producer, known for its craftsmanship and dedication to quality.