The beer that had a bull in the commercial is Schlitz Malt Liquor. This commercial was designed to showcase the fuller flavor of Schlitz Malt Liquor compared to regular beer. The setting of the commercial is in a tavern, where Robin Hood and his merry men are enjoying a night of revelry.
The commercial starts with Robin Hood and his merry men seated at a table in the tavern, clearly in search of something out of the ordinary. They are looking for a drink that can satisfy their taste buds and provide them with a unique experience. This sets the stage for the introduction of Schlitz Malt Liquor.
As the mugs of malt liquor are served to Robin Hood and his merry men, the anticipation builds. The camera zooms in on the mugs, showcasing the rich golden color and frothy head of the beer. The aroma wafts through the air, hinting at the delicious flavors to come.
Just as the merry men are about to take a sip, a sudden crash interrupts the scene. A bull bursts through the wall of the tavern, creating a dramatic and unexpected moment. This unexpected entrance of the bull serves as a metaphor for the bold and powerful flavor of Schlitz Malt Liquor. It's a beer that can't be ignored or taken lightly.
The slogan of the commercial, “Don't say beer, say Bull,” reinforces the idea that Schlitz Malt Liquor is not just any ordinary beer. It's a beer that stands out from the crowd, offering a fuller and more robust flavor experience. The use of the word “Bull” in the slogan further emphasizes the strength and boldness of the beer.
In my personal experience as a sommelier and brewer, I have come across many different beer commercials. However, the commercial featuring Schlitz Malt Liquor with the bull crashing through the wall has always stood out to me. It's a memorable and impactful way to showcase the beer's unique flavor profile.
The commercial for Schlitz Malt Liquor effectively conveys the message that this beer is not your average brew. With its fuller flavor and bold character, Schlitz Malt Liquor is a beer that demands attention and delivers a truly unique drinking experience.