What is a 32 oz growler called?

Answered by Andrew Fritz

A 32 oz growler is commonly referred to as a crowler. Now, let's dive into the details and explore what makes a crowler unique.

A crowler is essentially a 32 oz container or vessel that is specifically designed for transporting draft beer. The name “crowler” is a combination of “can” and “growler,” highlighting its similarity to a traditional growler while also emphasizing its canned form.

Unlike a traditional glass or ceramic growler, which typically comes in larger sizes like 64 oz or 128 oz, the crowler is smaller and more portable. It holds exactly 32 ounces of beer, equivalent to two full pints. This compact size makes it a convenient option for individuals who may not want to commit to a larger amount of beer or those who prefer variety and want to sample multiple brews.

The crowler has gained popularity in recent years due to its advantages over traditional growlers. Firstly, being made of aluminum, it is much lighter and more durable than glass or ceramic containers. This makes it easier to carry and less prone to breakage, making it ideal for outdoor activities like camping, hiking, or picnics.

Additionally, the crowler offers better beer preservation compared to a glass growler. The can's airtight seal helps to keep the beer fresher for a longer period, protecting it from oxygen and light exposure that can degrade its quality. This is especially important for hop-forward beers or delicate styles that are more susceptible to flavor degradation.

From a brewer's perspective, crowlers also offer advantages. They can be filled directly from the tap using a specialized canning machine, ensuring a consistent and quality fill every time. This eliminates the need for a separate filling station or counter-pressure system required for filling traditional growlers.

Furthermore, crowlers have a larger surface area for labeling and branding, allowing breweries to showcase their artwork and provide vital information about the beer. This adds an aesthetically pleasing element to the packaging and enhances the overall beer-drinking experience.

In my personal experience as a brewer, the adoption of crowlers has been a game-changer. It has allowed us to offer a wider variety of beers on tap, as we can easily can smaller batches without worrying about excessive leftovers. The convenience and portability of crowlers have also attracted more customers, especially those who want to try different beers without committing to a larger growler size.

A 32 oz growler is commonly known as a crowler. Its compact size, durability, and superior beer preservation qualities have made it a popular choice among beer enthusiasts and brewers alike. Whether you're taking it on an outdoor adventure or enjoying it at home, the crowler offers a convenient and enjoyable way to transport and savor your favorite craft beers.