In Europe, the concept of happy hour is not as widely practiced or recognized as it is in other parts of the world, particularly in the United States. However, there are similar traditions and customs that exist in different countries, each with their own unique names and variations.
In Italy, for example, the equivalent of happy hour is known as “aperitivo” or sometimes “apericena.” This tradition originated in Milan in the 1920s and has since spread throughout the country. The concept of aperitivo revolves around pre-dinner drinks accompanied by complimentary food. It typically takes place in bars and cafes between the hours of 6pm and 8pm or 7pm and 9pm.
During aperitivo, people gather after work to socialize, relax, and enjoy a drink or two before heading home or continuing on to dinner. The drinks served during aperitivo are often light and refreshing, such as spritz cocktails, vermouth, or prosecco. These beverages are meant to whet the appetite and stimulate the taste buds in preparation for the upcoming meal.
One of the highlights of aperitivo is the complimentary food that is offered alongside the drinks. This can range from simple snacks like olives, nuts, and potato chips to more elaborate spreads of cheeses, cured meats, bruschetta, and other small bites. The idea behind the free food is to encourage customers to stay and order more drinks, creating a convivial atmosphere and fostering a sense of community.
Aperitivo is not just limited to bars and cafes, but can also be found on rooftop terraces, especially during the warmer months. These outdoor venues provide a picturesque setting to enjoy a drink while taking in the cityscape or enjoying a sunset.
While Italy may be known for its aperitivo culture, other European countries have their own variations of happy hour or similar traditions. In Spain, for example, there is the concept of “la hora del vermut,” which involves meeting up with friends for a glass of vermouth and some tapas before dinner. In France, the term “apéro” is often used to refer to pre-dinner drinks and snacks shared with friends or colleagues.
While the term “happy hour” may not be widely used in Europe, the concept of enjoying pre-dinner drinks with complimentary food is certainly embraced in various countries, each with their own unique names and customs. Whether it's aperitivo in Italy, la hora del vermut in Spain, or apéro in France, these traditions provide an opportunity for people to unwind, socialize, and enjoy a leisurely start to their evening.