The most sold beer style today is the India Pale Ale (IPA). As a sommelier and brewer, I have witnessed the immense popularity of this craft beer style firsthand. IPA has taken the beer industry by storm and has become the go-to choice for many beer enthusiasts.
The distinguishing characteristic of an IPA is its hop-forward nature. Hops, which come from the cannabaceae family, impart a wide range of aromas and flavors to the beer. These can include citrus, spice, tropical fruits, pine, and even berry notes. The unique combination of these flavors makes IPA a favorite among beer drinkers who appreciate a bold and complex taste profile.
One of the reasons for the widespread appeal of IPAs is the versatility they offer. There are numerous variations within the IPA category, including West Coast IPAs, New England IPAs, and Double IPAs, just to name a few. Each sub-style brings its own unique twist to the hop-dominated flavor profile, allowing beer enthusiasts to explore a wide range of options within the IPA spectrum.
Another factor contributing to the popularity of IPAs is their ability to pair well with a variety of foods. The hop bitterness and aromatic qualities of IPAs can complement a wide range of dishes, from spicy foods to rich and savory dishes. This versatility makes IPAs an excellent choice for beer lovers who enjoy experimenting with food and beer pairings.
Furthermore, the craft beer movement has played a significant role in the rise of IPAs. Craft breweries have embraced the IPA style and have been at the forefront of its popularity. These breweries have pushed the boundaries of what an IPA can be, experimenting with different hop varieties, brewing techniques, and flavor combinations. The constant innovation and creativity within the craft beer industry have helped propel IPAs to their current status as the most sold beer style.
From a personal standpoint, I have witnessed the IPA craze firsthand in both my professional and personal life. As a sommelier, I have seen an increasing number of customers requesting IPAs and expressing their love for the style. In my own brewing endeavors, I have also found that IPAs tend to be the most sought-after beers among my friends and acquaintances.
The most sold beer style today is the India Pale Ale (IPA). Its unique hop-forward flavor profile, versatility, and the influence of the craft beer movement have contributed to its widespread popularity. Whether you enjoy the citrusy notes of a West Coast IPA or the hazy juiciness of a New England IPA, there is no denying the dominance of IPAs in the beer market.