Voodoo Ranger was not invented, per se, but rather launched in 2017 as a new beer identity by the innovative and audacious company, New Belgium Brewing. As an expert sommelier and brewer, I have had the pleasure of witnessing the evolution of the craft beer industry, and the introduction of Voodoo Ranger was certainly a notable moment.
Before the launch of Voodoo Ranger, New Belgium Brewing had already established itself as a trailblazer in the craft beer world. The company was founded in 1991 by Jeff Lebesch and Kim Jordan, who had a vision to create high-quality, flavorful beers that reflected their love for Belgian brewing traditions. Over the years, New Belgium Brewing had gained a loyal following with its flagship beer, Fat Tire Amber Ale, and had also introduced other successful brands like Ranger IPA.
However, as the craft beer landscape continued to evolve, New Belgium Brewing recognized the need to diversify its offerings and tap into new trends and consumer preferences. This led to the creation of Voodoo Ranger, a brand that embodies the company's adventurous and bold spirit.
The launch of Voodoo Ranger in 2017 was a strategic move by New Belgium Brewing to expand its portfolio and cater to craft beer enthusiasts who were seeking more hop-forward and innovative beer styles. The Voodoo Ranger brand is known for its range of hoppy beers, including the flagship Voodoo Ranger IPA, which showcases a blend of tropical and citrus hop flavors.
Personally, I have had the opportunity to taste and appreciate the craftsmanship behind Voodoo Ranger beers. The bold hop profiles, balanced malt backbone, and complex flavor profiles make them stand out in the crowded craft beer market. Whether it's the Voodoo Ranger Imperial IPA with its intense hop bitterness and rich malt sweetness or the Voodoo Ranger Juicy Haze with its juicy and tropical hop character, each beer in the Voodoo Ranger lineup offers a unique and enjoyable drinking experience.
Voodoo Ranger was not invented but rather launched in 2017 by New Belgium Brewing as a new beer identity. This move showcased the company's audacious and innovative spirit, as it sought to diversify its offerings and cater to the evolving preferences of craft beer enthusiasts. As an expert sommelier and brewer, I have personally experienced the impact of Voodoo Ranger in the craft beer industry and appreciate the bold and flavorful beers it has brought to the market.