The five owners of Cincoro Tequila are Emilia Fazzalari and Wye Grousbeck of the Boston Celtics, Jeanie Buss of the Los Angeles Lakers, Michael Jordan of the Charlotte Hornets, and Wes Edens of the Milwaukee Bucks. These five individuals came together over their shared love for tequila and decided to create their own brand, Cincoro.
Emilia Fazzalari and Wye Grousbeck, both avid tequila enthusiasts, were initially discussing their passion for the spirit during a dinner with Jeanie Buss, Michael Jordan, and Wes Edens. As the conversation flowed and their love for tequila became evident, the idea of creating their own brand began to take shape. They realized that they all had a deep appreciation for the craftsmanship and quality that goes into making tequila, and they wanted to create a brand that reflected their shared values and passion.
Thus, Cincoro Tequila was born. The name “Cincoro” combines the Spanish word for “five” (“cinco”) with the Italian word for “gold” (“oro”), representing the five owners and their commitment to creating a tequila of exceptional quality.
Each owner brings their unique perspective and expertise to the Cincoro team. Emilia Fazzalari and Wye Grousbeck, as owners of the Boston Celtics, have a strong background in business and a keen eye for detail. Their experience in managing a successful sports franchise translates well into overseeing the operations and growth of Cincoro Tequila.
Jeanie Buss, the owner of the Los Angeles Lakers, brings her extensive knowledge of branding and marketing to the table. With her background in the sports industry, she understands the importance of creating a strong brand identity and connecting with consumers on a deeper level.
Michael Jordan, the legendary basketball player and owner of the Charlotte Hornets, adds his unique perspective and passion for excellence to the Cincoro team. Known for his relentless pursuit of perfection on the basketball court, Jordan brings that same drive and dedication to creating a premium tequila brand.
Wes Edens, the owner of the Milwaukee Bucks, brings his business acumen and entrepreneurial spirit to the Cincoro team. With a background in finance and investments, Edens understands the importance of strategic planning and long-term growth strategies.
Together, these five owners form a dynamic team that is dedicated to crafting tequila of the highest quality. They share a common vision for Cincoro Tequila, and their individual strengths and expertise complement each other perfectly. Through their shared love for tequila, they have created a brand that embodies their passion, commitment, and pursuit of excellence.