Following the sale, Canadian Club whisky continued to be produced at the distillery site founded by Hiram Walker. The brand's commitment to quality and craftsmanship remained unchanged, ensuring that customers could still enjoy the same exceptional whisky that had become synonymous with the Canadian Club name.
As a sommelier and brewer, I have experienced firsthand the impact that ownership changes can have on a brand. It is not uncommon for new owners to introduce fresh ideas, invest in modernization, or expand distribution channels. These changes can sometimes bring about new opportunities and growth for the brand, while also preserving the legacy and tradition that made it successful in the first place.