Brice Baillie is the owner of Obvious Wines. As a proven executive and entrepreneur, he brings a wealth of experience and expertise to the wine industry. His passion for wine began at a young age, and he has since honed his skills as a sommelier and brewer. With a deep understanding of both the art and science of winemaking, Baillie recognized the need for disruption in the wine industry and founded Obvious Wines to address this gap.
Baillie's journey in the wine industry started with his love for wine and desire to explore its intricacies. He immersed himself in the world of wine, studying and training to become a sommelier. This hands-on experience allowed him to develop a keen palate and an in-depth understanding of different varietals and wine regions.
However, Baillie soon realized that the traditional wine industry was not meeting the needs of modern consumers. He observed that many people found the wine-buying process intimidating and confusing, with a lack of transparency and an overwhelming number of options. This realization sparked his entrepreneurial spirit, and he set out to create a brand that would disrupt the industry and make wine more approachable and accessible.
In 2017, Baillie founded Obvious Wines with a mission to simplify the wine-buying experience and offer high-quality wines that are easy to understand. He wanted to strip away the complexity and pretentiousness often associated with wine, and instead focus on the key elements that matter most to consumers – taste, quality, and value.
Obvious Wines takes a unique approach to wine labeling, using simple and straightforward descriptions that clearly communicate the taste profile of each wine. For example, instead of labeling a wine with technical terms like “Chardonnay” or “Merlot,” Obvious Wines uses descriptions like “Bright” or “Rich” to convey the wine's flavor characteristics. This approach helps consumers make more informed choices based on their personal preferences, without needing extensive knowledge of wine terminology.
Baillie's vision for Obvious Wines goes beyond just the product itself. He aims to create a community of wine lovers who share a common appreciation for approachable, high-quality wines. Through events, tastings, and educational initiatives, he encourages consumers to explore and discover new wines in a relaxed and enjoyable environment.
As the owner and CEO of Obvious Wines, Baillie is deeply involved in all aspects of the business. He oversees the sourcing of grapes from trusted vineyards, the winemaking process, and the branding and marketing strategies. His hands-on approach ensures that every bottle of Obvious Wine meets his high standards of quality and taste.
Baillie's background as an executive and entrepreneur has also played a crucial role in the success of Obvious Wines. He brings a strategic mindset and a deep understanding of consumer behavior to the table, allowing him to navigate the complexities of the wine industry and position Obvious Wines as a disruptive player in the market.
Brice Baillie is the owner and CEO of Obvious Wines. With his extensive experience as a sommelier and brewer, as well as his entrepreneurial spirit, Baillie is uniquely positioned to lead the charge in disrupting the wine industry. His passion for wine, combined with his dedication to simplicity and transparency, has resulted in a brand that offers approachable and high-quality wines to consumers.