Who makes Verada wine?

Answered by James Porterfield

Verada is made by Alison Crowe, the head winemaker at Verada. Alison comes from a California agricultural family, which exposed her to the beauty and potential of turning grapes from unique regions into distinctive wines from a young age.

Growing up in a family that was deeply connected to agriculture, Alison developed a deep appreciation for the land and the process of cultivating crops. She witnessed firsthand the hard work and dedication that goes into producing high-quality agricultural products, and this instilled in her a passion for winemaking.

Alison's journey into the world of wine began when she decided to pursue a degree in viticulture and enology. During her studies, she delved into the science and art of winemaking, learning about the different grape varieties, terroir, fermentation processes, and the intricacies of blending and aging wines.

After completing her studies, Alison gained valuable experience working at various wineries in California and other wine regions around the world. These experiences allowed her to further refine her winemaking skills and expand her knowledge of different winemaking techniques.

One of the most significant influences on Alison's winemaking philosophy is the concept of terroir. She firmly believes that the unique characteristics of a vineyard, including its soil, climate, and topography, directly impact the grapes grown there and ultimately the quality and style of the wines produced.

When it comes to making Verada wine, Alison's approach is rooted in showcasing the distinctiveness of the vineyards from which the grapes are sourced. She carefully selects vineyard sites that offer exceptional terroir, and she works closely with the vineyard owners to ensure that the grapes are grown to her exact specifications.

Once the grapes are harvested, Alison oversees every step of the winemaking process, from fermentation to aging. She applies her expertise and intuition to guide the wines through their development, making decisions on factors such as selection, maceration techniques, and oak aging.

Alison's goal with Verada wines is to create wines that reflect the unique characteristics of the vineyards while also expressing her own winemaking style. She strives to make wines that are balanced, elegant, and full of flavor, with a focus on showcasing the natural beauty of the grapes.

Verada wine is made by Alison Crowe, an experienced and passionate winemaker who brings her deep understanding of viticulture, enology, and the concept of terroir to create distinctive and exceptional wines. Her dedication to quality and her commitment to showcasing the unique characteristics of each vineyard shine through in every bottle of Verada wine.