Kendall Jenner decided to name her tequila brand “818” as a reflection of her roots and upbringing in the San Fernando Valley. The number 818 represents the area code of this region in Southern California, which holds a special significance for Jenner. By choosing this name, she wanted to pay homage to her hometown and the community that shaped her.
One possible reason why Kendall called her tequila brand “818” is to establish a personal connection with her consumers. By incorporating her own area code into the brand name, she creates a sense of familiarity and relatability. It allows her to connect with her fans and customers on a deeper level, as they may also have ties to the San Fernando Valley or resonate with the idea of celebrating their own roots.
Furthermore, the name “818” carries a sense of authenticity and genuineness. It is a direct representation of the place where Kendall grew up and the experiences that have influenced her. This authenticity can be appealing to consumers who appreciate transparency and want to support brands that have a genuine story behind them.
In addition to the personal connection and authenticity, the choice of “818” also serves as a marketing strategy. The number itself is short and memorable, making it easier for consumers to recall and recognize the brand. It can also spark curiosity and intrigue, as people may wonder what the significance of the numbers is. This can generate buzz and interest around the brand, ultimately leading to increased awareness and sales.
Moreover, Kendall Jenner's decision to launch a tequila brand that focuses on sustainable production and works with farmers in Jalisco, Mexico, aligns with current consumer trends and values. Sustainability has become an increasingly important factor for consumers when making purchasing decisions. By emphasizing the brand's commitment to sustainability, Kendall is able to tap into this growing market and appeal to environmentally conscious consumers.
Kendall Jenner's choice to name her tequila brand “818” can be seen as a reflection of her personal connection to her hometown, a symbol of authenticity, and a strategic marketing move. It allows her to establish a unique identity for her brand while also appealing to consumer values and trends.