Why did they call it Mr Goodbar?

Answered by Matthew Yawn

The story behind the name “Mr. Goodbar” is an interesting one. It all started in the product development lab with Samuel Hinkle, the brilliant mind behind the creation of the MR. GOODBAR formula. As the team was working on perfecting the recipe, one of the lab workers took a bite of the chocolate bar and exclaimed, “That's a good bar!”

Now, here's where the mix-up happened. Milton Hershey, the founder of the Hershey Company, overheard the comment but misinterpreted it as “Mister Goodbar.” And so, the name stuck! It's quite amusing how a simple mishearing led to the birth of a beloved chocolate bar.

The name “Mr. Goodbar” perfectly captures the essence of the candy itself. Just like its name suggests, this chocolate bar is indeed “good.” It is a smooth and creamy chocolate bar that is generously studded with crunchy peanuts throughout. The combination of rich chocolate and nutty peanuts creates a delightful texture and flavor that is hard to resist.

But let's dig deeper into why this name is so fitting for this particular candy. When we think of the word “good,” it evokes positive emotions and a sense of satisfaction. It implies that the product is of high quality and enjoyable. In the case of MR. GOODBAR, the name suggests that it is a chocolate bar that is not only tasty but also satisfying in terms of texture and overall experience.

Furthermore, the use of the honorific “Mister” adds a touch of familiarity and personality to the name. It creates a sense of connection between the consumer and the candy, as if the candy itself is a friendly character that you can enjoy and have a conversation with. It adds a playful and approachable element to the brand, making it more relatable to consumers.

The name “Mr. Goodbar” also stands out among other chocolate bar names. It is simple, memorable, and catchy. It has a certain charm and whimsicality to it that sets it apart from other chocolate bar names that may be more generic or descriptive. This uniqueness helps the brand to stand out on store shelves and in the minds of consumers.

The name “Mr. Goodbar” is a result of a happy accident, born out of a misinterpretation of a lab worker's comment. However, it turned out to be a perfect fit for the candy itself. The name captures the deliciousness and enjoyment of the chocolate bar while adding a touch of personality and playfulness. It's a name that has stood the test of time and continues to evoke positive associations with this beloved chocolate treat.