Why is Jack called number 7?

Answered by Matthew Yawn

The origin of why Jack Daniel's is called number 7 is a bit of a mystery. There are several theories and stories surrounding this iconic brand, but no one knows for sure the exact reason behind the name. It's like a puzzle that keeps us guessing and adds to the allure of this .

One popular theory is that Jack Daniel's named it No. 7 to honor his seven girlfriends. This story adds a touch of romance and intrigue to the brand. Imagine Jack, a charismatic and charming man, having seven women in his life, each one leaving a lasting impression on him. It's a captivating tale that adds a sense of mystique to the whiskey's name.

Another theory suggests that the number 7 refers to the 7th recipe Jack Daniel tried before he perfected his famous whiskey. As a distiller, Jack was constantly experimenting and refining his craft. It took him multiple attempts to create his signature recipe, and the number 7 could be a nod to his perseverance and dedication to achieving the perfect blend of flavors.

However, one of the most plausible explanations behind the Old No. 7 brand is the story of the missing seven . Legend has it that there was once a batch of Jack Daniel's whiskey that was stored in seven barrels. These barrels were set aside to age and develop their unique characteristics. However, when Jack went to retrieve them, he discovered that the barrels had mysteriously disappeared. No one knows what happened to those seven barrels, but their absence left a lasting impact on Jack and the brand.

The missing seven barrels story adds an element of intrigue and adds to the lore of Jack Daniel's. It's a tale that has been passed down through generations and has become an integral part of the whiskey's history. The number 7 serves as a reminder of this mysterious event and adds a sense of curiosity to the brand.

As a sommelier and brewer, I find the story behind why Jack Daniel's is called number 7 fascinating. It's intriguing to think of the various theories and stories surrounding the name and how they contribute to the overall mystique of the brand. The ambiguity adds an element of excitement, making every sip of Jack Daniel's feel like a journey into the unknown.

The exact reason why Jack Daniel's is called number 7 remains a mystery. Theories range from honoring seven girlfriends to being the 7th recipe, but the story of the missing seven barrels seems to be one of the most plausible explanations. Whatever the true reason may be, the name Old No. 7 adds to the allure of Jack Daniel's and makes it a whiskey that is as mysterious as it is delicious.