I.W. Harper 15, a brand of whiskey, was indeed discontinued in the US by United Distillers. However, it was still available for export markets. The brand was relaunched in the US in 2015 by Diageo.
I remember when I first heard about the discontinuation of I.W. Harper 15 in the US. It was a disappointment for many whiskey enthusiasts who had come to appreciate its unique flavor profile. United Distillers made the decision to discontinue the brand, likely due to various factors such as changing market demands and the need to focus on other products in their portfolio.
It's not uncommon for companies to discontinue certain products or brands to make room for new offerings or to refocus their resources. In the case of I.W. Harper 15, it seems that United Distillers believed it would be more profitable to focus on other markets, particularly the export market where the brand still had demand.
However, the story doesn't end there. In 2015, Diageo, a multinational alcoholic beverages company, decided to relaunch the I.W. Harper 15 brand in the US. This decision was likely influenced by the growing interest in premium and aged whiskies among consumers. Diageo saw an opportunity to reintroduce the brand and capitalize on its rich history and reputation.
I.W. Harper 15 is now back on US shelves, offering whiskey enthusiasts a chance to once again enjoy its smooth and complex flavors. The 15-year aging process gives the whiskey a depth and maturity that is highly sought after by connoisseurs. Its reentry into the US market is a testament to the enduring appeal of this brand and the recognition of its quality.
I.W. Harper 15 was indeed discontinued in the US by United Distillers. However, it was later relaunched by Diageo in 2015, allowing whiskey lovers in the US to once again savor its distinctive taste. The decision to discontinue and subsequently reintroduce the brand reflects the ever-changing dynamics of the whiskey market and the efforts of companies to meet consumer demand.