The iconic green color of the Tanqueray bottle was not chosen by chance, but rather as a strategic move to attract American customers. In the early 20th century, when the brand was trying to establish itself in the United States, green bottles were commonly associated with gin. By adopting this color, Tanqueray aimed to stand out on the shelves and catch the attention of potential consumers.
But why specifically green? Well, one theory is that green bottles were reminiscent of the classic cocktail shaker, which was often made of glass and had a similar hue. By mimicking this shape and color, Tanqueray created a visual link to the world of mixology, suggesting that their gin was perfect for crafting delicious cocktails.
Another interesting aspect of the Tanqueray bottle is the iconic pineapple icon. This symbol has a historical significance dating back to the 1830s when pineapples were considered a luxury fruit. In that era, displaying a pineapple in your home was a sign of wealth and hospitality. It became a symbol of warmth, friendship, and welcome.
By incorporating the pineapple into its branding, Tanqueray wanted to convey the message that their gin was not just a drink but an experience of hospitality and conviviality. It added a touch of elegance and sophistication to the overall image of the brand.
So, how should you drink Tanqueray? Well, that ultimately comes down to personal preference and taste. Tanqueray is a versatile gin that can be enjoyed in a variety of ways. Here are a few suggestions:
2. Martini: Tanqueray's smooth and crisp nature makes it a great choice for a classic martini. Stir together equal parts Tanqueray and dry vermouth with ice, then strain into a chilled martini glass. Garnish with a twist of lemon peel or a few olives.
3. Negroni: For those who enjoy a bitter and complex cocktail, try mixing equal parts Tanqueray, Campari, and sweet vermouth. Stir with ice and strain into an old-fashioned glass with ice. Garnish with an orange twist.
Remember, the beauty of Tanqueray lies in its versatility. Feel free to experiment with different mixers, garnishes, and cocktail recipes to find your perfect serve. Whether you prefer it in a classic cocktail or enjoy it neat over ice, Tanqueray is a gin that can be savored and appreciated in many ways. Cheers!