Is 818 Kendall Jenner's Company?
As an expert sommelier and brewer, I can shed some light on the topic of 818 Tequila and its association with Kendall Jenner, one of the Kardashians. 818 Tequila is indeed a brand owned by Kendall Jenner, and it is often referred to as a “premium” tequila.
Now, let's dive into the details. Kendall Jenner launched 818 Tequila in February 2021, marking her venture into the world of spirits. Being a member of the Kardashian-Jenner family, Kendall has a strong influence in the entertainment and fashion industry. However, her foray into the tequila business has sparked some discussion and debate among tequila enthusiasts and industry professionals.
It is worth noting that the tequila industry is rooted in Mexican culture and tradition. Tequila, by law, can only be produced in specific regions of Mexico, namely Jalisco and a few other designated areas. With this in mind, some critics argue that Kendall Jenner's involvement in the tequila industry could be seen as appropriating Mexican culture for personal gain.
On the other hand, supporters of Kendall Jenner's brand argue that she is bringing attention to the artistry and craftsmanship that goes into producing tequila. They believe that her involvement can help introduce a wider audience to the world of tequila and elevate its status in the spirits industry.
As an expert sommelier, I have had the opportunity to taste and evaluate a variety of tequilas, including the 818 Tequila range. While personal taste preferences vary, I found 818 Tequila to be a well-crafted product that showcases the complexity and character of tequila. The brand offers three expressions: Blanco, Reposado, and Añejo, each with its own distinct flavor profile and aging process.
The Blanco expression of 818 Tequila is unaged and has a fresh, vibrant character. It exhibits notes of agave, citrus, and a hint of pepper, making it a versatile choice for cocktails or enjoying it neat. The Reposado expression is aged for a minimum of eight months in oak barrels, which imparts a smooth and slightly woody flavor profile. the Añejo expression undergoes a longer aging process, typically around two years, resulting in a rich, complex tequila with notes of caramel, vanilla, and spice.
It is important to note that celebrity-owned brands, including 818 Tequila, often face criticism and skepticism from industry professionals and consumers alike. Some argue that the association with a celebrity can overshadow the quality and craftsmanship of the product itself. However, it is also worth considering that celebrity endorsements can help bring attention to lesser-known or underappreciated products, ultimately benefiting the industry as a whole.
818 Tequila is indeed Kendall Jenner's company. While her involvement in the tequila industry may be met with some controversy, it is undeniable that her brand has garnered attention and sparked conversations about tequila. As a sommelier, I encourage individuals to explore and appreciate the diverse world of spirits, including tequila, while also respecting the cultural heritage and traditions associated with these products.