As an expert sommelier and brewer, I can confidently say that Fortaleza Tequila is a highly sought after brand that is often out of stock. There are several reasons for this scarcity, and it all starts with the way Fortaleza Tequila is made.
One of the key factors that contributes to its limited availability is the fact that everything they do is handmade and created in a craft way. In a world where mass production and automation have become the norm, Fortaleza stands out for its commitment to traditional methods.
The tequila production process at Fortaleza involves every step being done by hand, from harvesting the agave plants to the distillation and bottling. This meticulous approach ensures that every batch of Fortaleza Tequila is of the highest quality possible. However, it also means that the production capacity is limited compared to larger, more industrialized brands.
The agave plants used in Fortaleza Tequila are grown in the highlands of Jalisco, Mexico, where the climate and soil conditions are ideal for producing premium agave. The agave is harvested by skilled jimadors who carefully select only the ripest and most mature plants. This attention to detail is crucial in creating a tequila with complex flavors and aromas.
Once the agave is harvested, it is cooked in traditional stone ovens, which further enhances the distinctive flavors of Fortaleza Tequila. The cooked agave is then crushed using a traditional tahona, a large stone wheel that is manually turned to extract the juice. This method of extraction is time-consuming and labor-intensive, but it is essential in creating the unique character of Fortaleza Tequila.
After fermentation, the tequila is distilled in small copper pot stills, another traditional method that allows for greater control over the distillation process. This careful distillation results in a tequila that is smooth, flavorful, and well-balanced.
The commitment to traditional craftsmanship and the use of high-quality ingredients make Fortaleza Tequila highly regarded among tequila enthusiasts and connoisseurs. Its reputation for excellence has led to a high demand for the brand, which often surpasses the available supply.
Another factor that contributes to the scarcity of Fortaleza Tequila is the limited distribution network. Unlike larger tequila brands that have a wide reach and are readily available in many markets, Fortaleza has a more selective distribution strategy. This means that it is often only available in certain regions or specialty liquor stores.
Furthermore, Fortaleza Tequila is a small family-owned brand that prioritizes quality over quantity. They are not interested in mass-producing their tequila or compromising on their traditional methods. This dedication to craftsmanship and limited production capacity inevitably leads to a limited supply.
In my personal experience, I have encountered numerous situations where I have been unable to find Fortaleza Tequila. Even in well-stocked liquor stores, it is not uncommon to see empty shelves where Fortaleza should be. This scarcity only adds to the allure of the brand and creates a sense of exclusivity among those lucky enough to find a bottle.
The scarcity of Fortaleza Tequila can be attributed to its commitment to traditional craftsmanship, limited production capacity, selective distribution strategy, and high demand among tequila enthusiasts. The brand's dedication to quality and traditional methods has made it one of the most sought after tequilas in the market, but also one of the hardest to find.