What fish is the Swedish Fish?

Answered by Ian Ramirez

As an expert sommelier and brewer, I must admit that my expertise is mainly focused on beverages rather than candies. However, I can certainly provide some insight into the composition of Swedish Fish and clarify any misconceptions about the “fish” aspect of this popular candy.

Contrary to what the name might suggest, Swedish Fish do not actually contain any fish products. This might come as a surprise, considering their fish-shaped appearance. Instead, these chewy treats are made primarily from sugar, corn syrup, and a combination of artificial flavorings and colorings. So, rest assured, no actual fish were harmed in the making of Swedish Fish.

The absence of gelatin in Swedish Fish is worth noting. Gelatin, derived from animal collagen, is commonly used in many gummy candies as a thickening agent. However, Swedish Fish stands apart from its gelatin-loving counterparts, making it a suitable choice for those who follow vegetarian or vegan diets.

This distinction sets Swedish Fish apart from other gummy candies, as it offers an alternative for those who prefer to avoid gelatin due to dietary, ethical, or religious reasons. By omitting gelatin, Swedish Fish has managed to create a candy that appeals to a wider range of consumers.

Now, you might be wondering why these candies are shaped like fish if they don't contain any fish ingredients. While I can't speak for the exact reasoning behind the fish-shaped design, I can offer some speculation. The fish shape seems to be a unique marketing strategy that sets Swedish Fish apart from other gummy candies. The distinct shape has become iconic and recognizable, making Swedish Fish instantly identifiable.

Additionally, the fish shape may also tap into our innate curiosity and desire for something playful and whimsical. The vibrant colors and fish-like appearance may evoke a sense of fun and nostalgia, as we associate fish with the ocean and childhood memories of fishing or beach vacations.

Swedish Fish are a unique and beloved candy that manages to captivate consumers with its fish-shaped design and gelatin-free composition. While no actual fish products are used in the making of Swedish Fish, the candy has managed to carve out a niche for itself in the gummy candy market. So, next time you indulge in these chewy treats, you can enjoy them guilt-free, knowing that no fish were harmed in their creation.