Why is it called two fingers tequila?

Answered by John Watkins

As an expert sommelier and brewer, I have come across numerous stories and legends surrounding various alcoholic beverages. One such intriguing tale is the story behind “Two Fingers” . The name itself sparks curiosity and begs the question: why is it called Two Fingers tequila?

According to the cute little story on the back of the bottle, Two Fingers tequila was named after a mysterious individual who smuggled the spirit across the border during the Prohibition era in the United States. This period, which lasted from 1920 to 1933, saw the ban on the production, sale, and distribution of alcoholic beverages. However, this did not deter the determined bootleggers who sought ways to bring their illicit drinks into the country.

Two Fingers, as the story goes, was one such smuggler who mastered the art of sneaking his tequila across the border and selling it in the U.S. during this tumultuous time. The name “Two Fingers” is said to have originated from the way he measured the tequila he sold. Instead of using a measuring tool, Two Fingers would simply pour the spirit up to the height of two of his own fingers, creating a unique and memorable way of serving his tequila. This distinctive method became synonymous with his brand and eventually led to the tequila being named after him.

The story further adds an air of mystery to the legend of Two Fingers by stating that one day he “stopped cold” and was never heard from again. This abrupt disappearance only serves to deepen the intrigue surrounding this elusive figure. Was he captured by authorities? Did he retire from his smuggling activities? Or did he simply vanish into thin air? The story leaves these questions unanswered, allowing the imagination to wander and speculate about the fate of Two Fingers.

While the story behind the name of Two Fingers tequila may be charming and captivating, it is important to note that it is just that – a story. The liquor industry is filled with marketing tactics and embellished tales to enhance the appeal of their products. Whether the story of Two Fingers is based on truth or simply a clever marketing ploy, it undeniably adds a layer of intrigue to the tequila and makes it more memorable for consumers.

The name “Two Fingers” tequila is derived from a mysterious smuggler who allegedly measured his tequila pours by the height of two of his own fingers. This distinctive method of serving the spirit became synonymous with his brand and led to the tequila being named after him. While the story adds an element of mystery to the legend of Two Fingers, it is essential to approach it with a hint of skepticism, as tales in the liquor industry often blur the lines between fact and fiction. Nonetheless, the story behind Two Fingers tequila certainly adds charm and curiosity to the brand, making it stand out in the crowded world of .