Lobos 1707: The Perfect Blend of Heritage and Innovation in Tequila

In 2020, a new brand was born — Lobos 1707. Founded by Diego Osorio, the brand pays homage to his ancestor of the same name and is backed by top-tier athlete LeBron James as an early investor and shareholder. The tequila is produced by an independent producer that expertly blends heritage and innovation, creating a high-quality yet accessible product for all to enjoy.

Lobos 1707 Tequila Joven is an 80 proof Silver or Blanco tequila that contains earthy nuances and subtle sweetness from agave. It has a light body, with herbal notes on the nose and floral aromas on the palate. The flavor is smooth, with hints of citrus and pepper throughout. This silver tequila can be enjoyed neat or can be used to make delicious like margaritas or palomas.

For those looking for somehing a bit more robust in flavor, Lobos 1707 Tequila Extra Añejo offers an intense and complex taste experience. This aged tequila has been aged for three years in ex- which adds depth, complexity, and character to its flavor profile. On the nose you'll get hints of oak, caramel, butterscotch, vanilla and brown sugar while on the palate you'll find notes of dark chocolate, beans, dried fruit and spices. This extra añejo offers an amazing sipping experience that can also be used in craft cocktails for those looking to take their drinks up a notch.

No matter which one you choose — Joven or Extra Añejo — Lobos 1707 Tequila is sure to impress all who indulge in it's smooth yet complex flavors. So what are you waiting for? Grab yorself a bottle of this delicious spirit today!

Does LeBron James Own Lobos Tequila?

Yes, LeBron James is an early backer of Lobos 1707, the independent spirits producer. The brand was founded by Diego Osorio in 2020 and LeBron has invested in the company, though the exact nature of his ownership role is not known. However, it is clear that he has a place in the company given his involvement as an early backer.

The Rise of LeBron James' Liquor Brand

LeBron James is an investor and shareholder of Lobos 1707 Tequila and , an independent spirits producer that blends heritage and innovation. Established in 2017, Lobos 1707 produces handcrafted agave-based spirits from the Tequila Valley in Jalisco, Mexico. The brand's portfolio consists of a range of premium tequila expressions including Blanco, Reposado, Añejo, Extra Añejo and Mezcal. The tequilas are made with 100% Blue Weber agave sourced from small-batch family farms in Jalisco. The mezcals are crafted usig wild-harvested agaves such as Espadín and Tobalá. Each expression is expertly crafted using traditional methods and technology to ensure the highest quality product. In addition to the tequila and mezcal portfolio, Lobos 1707 also offers limited edition products such as barrel-aged tequilas finished in barrels for added complexity and flavor.

The Cost of a Bottle of Lobos

A bottle of Lobos 1707 Tequila can vary in price depending on the type. The Joven version, which is made with 100% Blue Agave, starts at around $44.99 per 750ml bottle. For tose looking for something with a bit more character, the Reposado version starts at around $59.99 and the Añejo version begins at around $69.99. The top-of-the-line Extra Añejo version starts at around $150 per 750ml bottle. Whichever type you choose, you can be sure that Lobos 1707 Tequila is a high-quality product made with the finest Blue Agave from the Jalisco region of Mexico.

lobos tequila
Source: reservebar.com

Is Lobos Tequila Owned by a Black Person?

No, Lobos 1707 tequila and mezcal is not a black-owned business. Its investors are James, Maverick Carter, Rich Paul, Anthony Davis, and Draymond Green. While James is African American, the other investors are not. The brand itself has roots in Mexico and Spain, which suggests it is not a black-owned business.

Does Lebron James Own the Lobos?

No, Lebron James did not buy Lobos 1707. Instead, he invested in the brand by becoming a part of their Advisory Board. As a member of the Advisory Board, Lebron has provied input and advice on product development, branding strategies, and marketing initiatives. Lebron's involvement with Lobos 1707 is part of his broader effort to support and promote independent spirits producers.

LeBron James' Tequila Brand

LeBron James Tequila Blanco is the name of the tequila produced by Lobos 1707. This tequila is made from one of the most sought-after and exclusive regions of Mexico, and is aged just a few weeks prior to bottling. It has a smooth taste that packs quite a punch, perfect for those seeking something special to celebrate with. Enjoy the King's table with this unique tequila offering!


In conclusion, Lobos 1707 Tequila is a unique and high-quality spirit with a rich heritage. Founded by Diego Osorio and backed by superstar athlete LeBron James, it is an independent spirits producer that offers a variety of tequila and mezcal varieties. From the 80 proof Silver or Blanco tequila to the Extra Añejo variety, Lobos 1707 Tequilas range in price from $44.99 to $150 per 750ml bottle. Whether you're looking for a smooth, sweet tequila for cocktails or an extra-aged sipping tequila for special occasions – Lobos 1707 has somethng for everyone.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.