The term “house wine” is primarily used in the context of bars and restaurants, where it refers to the wine selection that is chosen and offered by the establishment itself. The term “house” in this context can be likened to the concept of the house in a casino setting, where the establishment sets the rules and dictates the options available to customers.
There are several reasons why the wine offered as house wine is called so. Firstly, it provides a standardized and consistent option for customers. By selecting a specific wine as their house wine, the establishment ensures that customers can expect a certain level of quality and taste with each visit. This can be particularly beneficial for customers who prefer a familiar and reliable choice when it comes to their wine selection.
Another reason for the term “house wine” is that it is often a more affordable option compared to other wines on the menu. Since the house wine is selected and purchased in larger quantities by the establishment, they are able to negotiate better prices from suppliers. This cost-saving advantage is then passed on to the customers, allowing them to enjoy a reasonably priced wine option.
The availability of house wine is also an important factor. By offering a house wine, the establishment ensures that there is always a wine option available, even during busy periods or when certain wines may be out of stock. This eliminates the disappointment that customers might feel if their preferred wine is unavailable, and provides a reliable fallback option.
The term “house wine” can also be seen as a reflection of the establishment's identity and preferences. The selection of the house wine is often made by the owner, sommelier, or a team of experts, who choose a wine that best represents the establishment's style, values, or regional preferences. This personal touch adds a sense of uniqueness and character to the house wine, making it an integral part of the overall experience offered by the establishment.
In my experience as a sommelier, I have seen the importance of house wine in shaping the overall wine program of a restaurant or bar. It serves as a foundation on which the rest of the wine list is built, providing a benchmark for customers to compare other wines against. Additionally, the house wine can act as a starting point for customers who may be less familiar with wine, providing them with a safe and approachable option to begin their wine journey.
To summarize, the term “house wine” is used to describe the wine selection offered by an establishment, which is chosen and dictated by the house itself. It provides a consistent, affordable, and available option for customers, while also reflecting the establishment's identity and preferences. The concept of house wine plays a significant role in shaping the overall wine program and customer experience.