Scarecrow wine is renowned for its high price tag, and there are several factors that contribute to its luxury status. One of the primary reasons for its expensive nature is its limited production. Scarecrow is a small production wine, meaning that only a limited number of bottles are made each year. This scarcity drives up the demand for the wine, making it highly sought after by collectors and wine enthusiasts.
Additionally, the aging process of Scarecrow wine adds to its cost. After the initial 12 months of aging in new, French oak barrels, the wine is blended and then undergoes an additional 10 months of aging in barrel. The use of high-quality French oak barrels and the extended aging period contribute to the complexity and depth of flavor in the wine. However, these barrels are expensive to purchase and maintain, further increasing the overall cost of production.
The vineyards where Scarecrow grapes are grown also play a significant role in the wine's price. Scarecrow is produced from grapes grown in the historic Rutherford AVA in Napa Valley, California. This region is known for its exceptional terroir, which includes well-drained soils and a favorable climate for grape growing. The combination of ideal growing conditions and meticulous vineyard management practices ensures that only the highest quality grapes are used in the production of Scarecrow wine.
Furthermore, the reputation and heritage of Scarecrow contribute to its high price. The wine has a storied history, with its roots dating back to the mid-20th century. The vineyard itself has been passed down through generations, and the current owners have continued the legacy of producing exceptional wines. This long-standing reputation and tradition add to the allure and prestige of Scarecrow, driving up its value in the market.
Lastly, the cost of marketing and distribution also affects the price of Scarecrow wine. As a small production wine, Scarecrow does not have the same economies of scale as larger wine producers. This means that the cost of marketing and promoting the wine can be relatively higher, as it requires more effort and resources to reach its target audience. Additionally, the limited availability of Scarecrow wine means that it may only be sold through select channels or directly from the vineyard, further adding to its exclusivity and price.
The combination of limited production, meticulous aging process, premium vineyard location, reputation, and marketing costs all contribute to the high price of Scarecrow wine. Its rarity, exceptional quality, and prestige make it a highly sought-after luxury wine for collectors and enthusiasts alike.