The question of why the Altoids paper says “uncle” is an interesting one. As an expert sommelier and brewer, I don't have direct knowledge of the decision behind this particular phrase on the Altoids paper, but I can offer some insights and speculation.
Firstly, it's important to note that Altoids are known for their strong and intense flavor. They are often described as “curiously strong”, which implies that they pack a punch of taste and intensity. This reputation has been built over time and has become part of the brand's identity.
Now, let's delve into the phrase “say uncle”. This phrase is often used colloquially to indicate surrender or giving up in a playful or humorous manner. It's like a way of admitting defeat or acknowledging that something is too much to handle. The origins of this phrase are not entirely clear, but it is believed to have its roots in children's games or wrestling matches where one participant would have to say “uncle” to signal their submission.
So, how does this relate to Altoids? Well, I suspect that the phrase “say uncle” on the Altoids paper is a clever play on the idea of surrendering to the intense flavor experience. By eating an Altoid, you are subjecting yourself to a burst of strong taste, and perhaps the intention behind the phrase is to create a sense of anticipation or challenge. It's almost like the Altoids are daring you to admit that they are too powerful for you to handle.
Furthermore, the phrase “say uncle” adds a touch of whimsy and personality to the Altoids brand. It injects a bit of fun and playfulness into the experience of consuming the mints. It's a way of saying that Altoids are not just your ordinary breath freshener, but rather a unique and bold product that demands a reaction.
Now, I must admit that this is all speculation on my part. Without direct knowledge from the Altoids company, I cannot say for certain why they chose to include the phrase “say uncle” on their packaging. However, this interpretation aligns with the strong and intense reputation of Altoids and the playful nature of the phrase itself.
To summarize, the phrase “say uncle” on the Altoids paper may be a clever way to playfully challenge consumers to surrender to the intense flavor experience of the mints. It adds a touch of whimsy and personality to the brand, making Altoids stand out from other breath fresheners. Ultimately, the reasoning behind this choice lies with the Altoids company, but this explanation offers a plausible explanation for the phrase's presence.