Sailor Jerry rum is made by Sailor Jerry Ltd, a company that was established in 1999 by Ed Hardy, Mike Malone, and Steven Grasse. The inspiration for the rum comes from the letters, art, and flash (tattoos) of Norman “Sailor Jerry” Collins, a famous tattoo artist who worked in Honolulu, Hawaii during the mid-20th century.
It is important to note that Sailor Jerry rum is not intended to be a faithful re-creation of the exact recipe and production methods used by Sailor Jerry Collins himself. Instead, it is a modern interpretation and tribute to his work. The rum is crafted using a blend of Caribbean rums, incorporating a variety of spices and natural flavors to create a unique and flavorful spirit.
As a sommelier and brewer, I have had the opportunity to taste and experience Sailor Jerry rum firsthand. The rum has a rich and full-bodied flavor profile, with notes of vanilla, caramel, and a hint of spice. It is smooth and well-balanced, making it enjoyable to drink on its own or in cocktails.
The branding and packaging of Sailor Jerry rum also reflect the spirit of Sailor Jerry Collins. The bottle features artwork inspired by his iconic tattoo designs, paying homage to his artistic legacy. It is a visually appealing and distinctive bottle that stands out on the shelf.
Sailor Jerry rum is made by Sailor Jerry Ltd, a company founded by Ed Hardy, Mike Malone, and Steven Grasse to honor the legacy of tattoo artist Norman “Sailor Jerry” Collins. While not a faithful re-creation of Collins' original recipe, the rum captures the essence of his work and the place he called home. It is a flavorful and well-crafted spirit that pays homage to a true American icon.