As an expert sommelier and brewer, I can provide you with a detailed answer regarding the discontinuation of Cacti, a collaboration between Travis Scott and Anheuser-Busch.
Cacti, a hard seltzer brand, was launched in March 2021 through a partnership between Travis Scott, the renowned rapper, and Anheuser-Busch, the brewing company. This unique collaboration aimed to bring a new and exciting beverage to the market by combining Travis Scott's creative vision with Anheuser-Busch's brewing expertise.
However, the partnership between Scott and Anheuser-Busch came to an end on November 30th. Both parties made a “mutual” decision to cease production of Cacti at this time. This decision was not unexpected, as Travis Scott had recently expressed his intention to focus on other priorities, particularly helping his community and fans heal.
It's important to note that the exact reasons behind the discontinuation of Cacti have not been explicitly stated. However, Travis Scott's statement about his current focus on community and healing suggests that he may have personal reasons for stepping away from the business aspect of Cacti.
As an expert in the industry, I can understand the challenges and complexities involved in collaborations and partnerships. Sometimes, circumstances change, and individuals involved may need to reassess their priorities. In the case of Travis Scott and Cacti, it seems that his personal commitments and desire to make a positive impact on his community have taken precedence over continuing with the brand.
It is worth mentioning that the discontinuation of Cacti does not diminish its impact during its time in the market. Cacti successfully created a buzz and garnered a considerable following, thanks in part to Travis Scott's influence and popularity. The brand's unique flavor profiles, inspired by the desert landscape, appealed to consumers seeking refreshing and innovative beverage options.
Cacti was discontinued on November 30th, as a result of a mutual decision between Travis Scott and Anheuser-Busch. Travis Scott's focus on community and healing played a significant role in this decision. While the exact reasons for the discontinuation may not be explicitly stated, it is clear that Travis Scott's personal priorities took precedence over the business aspect of Cacti.