Why is house liquor called well?

Answered by Arthur Reyes

The term “well” in the context of the bar industry refers to a designated area behind the bar where the most commonly used and lower-cost are stored. These spirits are readily accessible to the bartender, typically within arm's reach, allowing them to quickly and efficiently prepare drinks for customers.

The origin of the term “well” can be traced back to the physical setup of a bar. The bar counter usually has a built-in area known as the speed-rail or well, which is a narrow, shallow shelf or compartment where bottles of liquor are stored. This area is typically located in the center or towards the front of the bar, making it easily accessible to the bartender.

The primary reason for storing the house liquor in the well is convenience and efficiency. Well drinks, which are made using these lower-cost spirits, are some of the most frequently ordered drinks in a bar. By keeping these liquors within easy reach, bartenders can quickly grab the necessary bottles and mix the drinks without wasting time searching for ingredients.

Imagine a busy night at a popular bar, with customers lined up and waiting for their drinks. The bartender needs to work swiftly to serve everyone efficiently and keep the line moving. Having the commonly used spirits in the well allows them to work with speed and accuracy, as they don't have to constantly reach for bottles from the back bar or search through shelves.

Furthermore, a skilled bartender is able to develop a certain level of muscle memory and familiarity with the placement of bottles in the well. This allows them to grab the right bottle without even looking, further enhancing their speed and efficiency.

The term “well drink” itself refers to a drink that is made using the spirits from the well. These drinks are typically simple and popular, such as sodas, and cokes, or and tonics. They are often the go-to choices for many customers, as they are affordable and easy to make.

In addition to convenience and efficiency, the use of well liquors also serves another purpose – cost control. By stocking the well with lower-cost spirits, bars can keep their expenses down while still offering a wide range of drink options. This allows them to cater to a variety of customer preferences without breaking the bank.

It's worth noting that not all bars have the same setup or use the term “well” universally. The specific layout and organization of a bar's liquor selection can vary depending on factors such as the size of the establishment, the type of bar, and the preferences of the management. However, the concept of having readily accessible, lower-cost spirits for quick and efficient drink preparation remains consistent.

The term “well” in the context of house liquor refers to the designated area behind the bar where lower-cost and commonly used spirits are stored. This setup allows bartenders to quickly access these liquors and efficiently prepare well drinks, which are popular and frequently ordered by customers. The use of the well enhances convenience, speed, and cost control in the bar industry, making it a crucial component of any efficient bar setup.