In the iconic film “Smokey and the Bandit,” the beer that Bo “Bandit” Darville and Cledus “Snowman” Snow were smuggling was Coors beer. Coors Brewing Company, established in 1873, is a popular American brewery known for its high-quality and crisp-tasting beers.
Coors beer has a long-standing reputation for its smoothness and refreshing flavor. It is often enjoyed as a classic American lager, perfect for quenching your thirst on a hot summer day or pairing with a variety of foods. Coors beer is brewed using high-quality ingredients, including malted barley, hops, water, and yeast, to create a well-balanced and flavorful brew.
The choice to feature Coors beer in the film was not a random one. In the 1970s, Coors beer had limited distribution and was not available east of the Mississippi River due to the brewery's commitment to using only fresh, unpasteurized beer. This made it a popular choice for bootleggers looking to transport and sell the beer in areas where it was not officially available. The plot of “Smokey and the Bandit” revolves around Bo and Cledus's attempt to illegally transport 400 cases of Coors beer from Texarkana to Atlanta, which adds an exciting and adventurous element to the story.
As a sommelier and brewer, I appreciate the choice of Coors beer in the film. It represents a time when craft beer options were limited, and Coors was a sought-after brand due to its unique distribution limitations. While Coors beer may not have the same level of complexity and diversity as some craft beers today, it still holds a special place in American brewing history and continues to be enjoyed by many beer enthusiasts.
When it comes to the taste profile of Coors beer, it offers a light and crisp flavor with a mild bitterness. The beer has a pale golden color, and its carbonation level is moderate, providing a refreshing effervescence. Coors beer has a clean finish, making it easy to drink and highly enjoyable for those who prefer a lighter beer style.
In personal experiences, I have enjoyed Coors beer on various occasions, particularly during outdoor activities such as camping, barbecues, and picnics. Its light and refreshing nature makes it a great choice for casual gatherings and social events. While it may not be the most complex or adventurous beer on the market, it has its own charm and is well-suited for those seeking a straightforward and easy-drinking option.
The inclusion of Coors beer in “Smokey and the Bandit” adds a nostalgic and authentic touch to the film. It represents a time when this particular brand held a certain allure and was sought after by bootleggers and beer enthusiasts alike. The film's storyline, centered around the illegal transportation of Coors beer, adds an element of excitement and adventure, making it a memorable aspect of the movie.