One of the main advantages of the Spirits Direct program is the ability to offer customers unique and exclusive products. By developing close relationships with distilleries, Total Wine is able to secure limited edition releases, special bottlings, and even custom blends that are only available through their stores. This gives customers the opportunity to try spirits that they may not find anywhere else, creating a sense of excitement and discovery.
In addition to exclusivity, purchasing directly from distilleries also allows Total Wine to negotiate better pricing. By eliminating the additional costs associated with distributors and importers, Total Wine is able to pass on the savings to their customers. This means that spirits purchased through the Spirits Direct program are often available at lower prices compared to similar products in the market. As a consumer, it's always a win to find high-quality spirits at a more affordable price.
I have personally experienced the benefits of the Spirits Direct program while shopping at Total Wine. I remember coming across a small-batch bourbon that was only available through the Spirits Direct program. The distillery had created a limited number of bottles, and Total Wine was one of the few retailers that had secured a supply. It was a unique and delicious bourbon that I wouldn't have discovered if it weren't for Total Wine's direct relationship with the distillery.
Furthermore, the Spirits Direct program also allows Total Wine to have more control over the quality and selection of spirits in their stores. By purchasing directly from distilleries, they can ensure that the products meet their high standards and align with their customers' preferences. This direct relationship gives Total Wine the opportunity to provide a curated selection of spirits that cater to a wide range of tastes and preferences.