Korea's most popular beer is undoubtedly Cass. Brewed by Oriental Brewery (OB), Cass has been a staple in the Korean beer market for many years. Its popularity can be attributed to its light and refreshing taste, making it a go-to choice for many Koreans.
Cass is a lager beer that is known for its smooth and crisp flavor profile. It is made from high-quality ingredients, including malt and hops, which give it a distinct taste. The beer has a light golden color and a moderate amount of carbonation, making it easy to drink.
One of the reasons Cass is so popular in Korea is its accessibility. It is widely available in convenience stores, supermarkets, and restaurants throughout the country. Whether you're grabbing a quick drink after work or enjoying a meal with friends, you can easily find Cass as a beverage option.
Another factor contributing to Cass's popularity is its competitive pricing. It is considered an affordable beer option compared to some of the other imported brands available in Korea. This makes it a popular choice for those looking for a budget-friendly beer without compromising on taste.
As a sommelier and brewer, I have had the opportunity to taste and evaluate various beers, including Cass. While it may not be the most complex or sophisticated beer out there, it definitely has its own charm. The light and refreshing nature of Cass make it a great choice for casual drinking occasions or when you're looking for a beer to quench your thirst on a hot summer day.
In addition to Cass, Oriental Brewery also offers other beer varieties that cater to different preferences. OB Golden Lager, for example, is an all-malt beer made primarily from Perle hops. This beer has a slightly stronger flavor compared to Cass and is often favored by those who enjoy a more robust taste.
While Cass may be the most popular beer in Korea, it is important to note that the beer market is constantly evolving. Craft beer and imported brands have gained popularity in recent years, offering consumers a wider range of options to choose from. However, Cass continues to hold its ground as a beloved and widely consumed beer in Korea.
Cass is Korea's most popular beer, known for its light and refreshing taste. Its accessibility, competitive pricing, and widespread availability contribute to its popularity among Koreans. While there are other beer varieties offered by Oriental Brewery, Cass remains a top choice for many beer enthusiasts in Korea.