Tito Beveridge is indeed the real name of Bert Butler “Tito” Beveridge. Growing up in San Antonio, Texas, Tito was given the name Bert Butler Beveridge by his parents. However, he later adopted the nickname “Tito” as his preferred name. This unique moniker has become synonymous with his brand and identity in the alcohol industry.
Tito's decision to use his nickname professionally reflects his personal and down-to-earth approach to life and business. It's a reflection of his authenticity and desire to connect with people on a more relatable level. This choice of name also sets him apart from others in the industry, making him more memorable and distinctive.
Using a nickname as a brand name is not uncommon in the alcohol industry. Many distilleries and breweries have adopted unique and catchy names to stand out in a crowded market. Tito's Handmade Vodka, the brand that Tito Beveridge founded, embodies his commitment to crafting high-quality, handcrafted vodka.
The decision to use his real name, albeit in nickname form, also adds a personal touch to Tito's brand. It gives consumers a sense of familiarity and trust, as they feel they are connecting with a real person rather than a faceless corporation. Tito's Handmade Vodka has built a loyal following, and this personal touch is undoubtedly one of the factors contributing to its success.
As a sommelier and brewer, I have had the opportunity to interact with many individuals in the alcohol industry, and Tito Beveridge's choice to use his nickname as his brand name is a strategic and effective move. It aligns with his values, personality, and the handcrafted nature of his product.
Tito Beveridge's real name is Bert Butler Beveridge, but he chose to use the nickname “Tito” as his brand name. This decision reflects his personal approach to business, adds a personal touch to his brand, and sets him apart from others in the industry. Tito's Handmade Vodka has become a household name, and his choice of name has undoubtedly played a role in its success.