Proper Twelve is a whiskey brand that was created by Conor McGregor, the renowned Irish MMA fighter. The name “Proper Twelve” holds a significant meaning as it pays homage to the Dublin area where McGregor grew up, specifically Dublin 12. This area holds a special place in McGregor's heart, as it is where he developed his passion for fighting and honed his skills.
The goal behind Proper Twelve, according to McGregor himself, is to create a whiskey that can be enjoyed by everyone, regardless of whether they consider themselves whiskey enthusiasts or not. McGregor wanted to craft a whiskey that is approachable and appeals to a wide range of individuals, allowing them to savor and appreciate its flavors without feeling intimidated by the whiskey-drinking culture.
By choosing the name Proper Twelve, McGregor also aims to represent his roots and showcase the pride he has for his hometown. Dublin 12 holds memories and experiences that have shaped him into the person he is today, and McGregor wanted to reflect this in the name of his whiskey brand. It is a way for him to pay tribute to his upbringing and acknowledge the influence it had on his journey to success.
Moreover, Proper Twelve is not only about the whiskey itself but also about the values and principles that McGregor holds dear. McGregor has always been known for his strong work ethic, determination, and resilience, and these qualities are embodied in the brand. The name Proper Twelve signifies the importance of being true to oneself, working hard, and striving for excellence in all endeavors.
In my personal experience, Proper Twelve stands out as a whiskey brand that goes beyond just the drink itself. It represents a story, a connection to McGregor's background, and the embodiment of his values. The brand seeks to break down the barriers often associated with whiskey and create an inclusive experience for all consumers. Whether you are a whiskey aficionado or someone who is new to the spirit, Proper Twelve aims to provide a whiskey that can be enjoyed and appreciated by everyone.
To summarize, Proper Twelve stands for more than just a whiskey brand. It is a representation of Conor McGregor's roots, his pride in his hometown, and his commitment to creating an inclusive and enjoyable whiskey-drinking experience for all. Through Proper Twelve, McGregor aims to share his journey and values with the world, inviting individuals from all walks of life to savor and celebrate the spirit of Dublin 12.