As an expert sommelier and brewer, I have witnessed the growing popularity of IPAs in India over the last decade. This surge in popularity can be attributed to the thriving craft beer scene in the country. Craft breweries have been introducing a wide range of beer styles, including IPAs, to cater to the evolving tastes of beer enthusiasts.
One recent development that caught my attention is the creation of the “IPA Divas by the Pune Beer Mandal” by Kimaya Brewing Co, based in Pune. This event, which translates from Marathi to “IPA Day by the Pune Beer Association,” showcases the growing appreciation for IPAs in India.
The rising demand for IPAs in India can be attributed to several factors. Firstly, the increasing exposure of Indian consumers to international beer styles has played a significant role. With the advent of globalization and the accessibility of information through the internet, people in India have become more aware of different beer styles, including IPAs.
Moreover, the Indian palate has also evolved over the years, with a growing preference for hop-forward and bold-flavored beers. IPAs, known for their strong hop profiles and intense bitterness, have found a niche among beer enthusiasts who enjoy experimenting with new flavors.
It is worth mentioning that while IPAs have gained popularity, they still cater to a relatively niche audience in India. Traditional beer styles like lagers and wheat beers continue to dominate the market, primarily due to their mass appeal and easy drinkability. However, with the increasing number of craft breweries and their focus on innovation, IPAs are gradually gaining a foothold in the Indian beer landscape.
Personal experiences have also provided insights into the growing popularity of IPAs in India. I have witnessed the enthusiasm of patrons at beer festivals and events, where IPAs are often showcased alongside other beer styles. The curiosity and eagerness of consumers to try new and unique flavors reflect the changing beer culture in India.
While IPAs may not be as widely consumed as other beer styles in India, their presence and popularity are undeniable. Craft breweries are constantly experimenting with hop varieties and brewing techniques to create locally inspired IPAs that appeal to the Indian palate. This commitment to innovation and quality has contributed to the growing acceptance of IPAs among beer enthusiasts in the country.
The popularity of IPAs in India has increased over the last decade, primarily driven by the craft beer scene. The exposure to international beer styles, evolving consumer preferences, and the efforts of craft breweries to introduce innovative flavors have all contributed to the rise of IPAs in India. While IPAs may still cater to a niche audience, their presence and popularity continue to grow, reflecting the changing beer culture in the country.