Why is it called a fifth of vodka?

Answered by James Porterfield

As an expert sommelier and brewer, I have come across many interesting facts and stories about the origins of alcoholic beverages. One such intriguing question is why a bottle of liquor is often referred to as a “fifth.” To understand this, we need to delve into the history of liquor measurements and the evolution of bottle sizes.

In the United States, liquor was traditionally measured in gallons. However, when it came to selling liquor in bottles, a standard size emerged known as a “fifth.” This size became popular around the late 19th century and continued into the 20th century. But why specifically a fifth?

The term “fifth” refers to one-fifth of a gallon, which is equivalent to roughly 750 milliliters or 25.4 fluid ounces. This size became the standard for liquor bottles, especially for like . The name “fifth” stuck around even after the introduction of the metric system, where the equivalent volume would be approximately 757 milliliters.

Now, you might wonder why one-fifth of a gallon became the standard bottle size. The answer lies in the historical context of liquor sales. In the past, liquor stores would often sell spirits directly from or casks, which were measured in gallons. To make the transition from bulk sales to individual bottles, a consistent size was needed.

It is worth noting that the “fifth” size was not exclusive to vodka but was used for a variety of liquors, including , , , and . The convenience of this standardized size allowed retailers to easily stock and display their products, while consumers found it practical for purchasing and storing their favorite spirits.

Interestingly, during the late 19th century, there were some stores in the United States that sold bottles labeled as “quarts” but contained less than the traditional quart size. This practice may have caused confusion among consumers, leading to the continued use of the term “fifth” to ensure accurate measurements and avoid misleading packaging.

While the term “fifth” is deeply ingrained in the American liquor culture, it is worth mentioning that not all countries use this measurement. In some regions, liquor bottles are labeled by their metric equivalent, such as 750 milliliters or 700 milliliters.

The term “fifth” originated from the standard bottle size of one-fifth of a gallon, which emerged in the late 19th century for selling liquor in the United States. This size became widely adopted due to its convenience for both retailers and consumers. Despite the introduction of the metric system, the term “fifth” continued to be used and is now deeply rooted in American liquor culture.