What is the difference between Blue Moon and Belgian Moon?

Answered by Rodney Landry

As a sommelier and brewer, I can provide you with a detailed answer on the difference between Blue Moon and Belgian Moon. Let's dive into the fascinating story behind these beers.

1. Origins and Technique:
Blue Moon is an American that was first brewed by Keith Villa in 1995 at the Sandlot Brewery within Coors Field in Denver, Colorado. It is categorized as a Belgian-style witbier, inspired by the traditional wheat beers from Belgium. The name “Blue Moon” is derived from the phrase “once in a blue moon,” suggesting its uniqueness and rare occurrence.

Belgian Moon, on the other hand, is the name used for Blue Moon in Canada. The reason behind this name change is due to a trademark issue. In Canada, the Blue Moon trademark was already owned by a company called Miller. As a result, when Coors wanted to introduce their beer in Canada, they had to use a different name. Hence, Belgian Moon was born.

2. Flavor Profile:
Both Blue Moon and Belgian Moon share similar flavor profiles, as they are essentially the same beer. They are brewed using a combination of malted barley, wheat, and oats, giving them a smooth and creamy mouthfeel. The signature ingredient in these beers is orange peel, which adds a citrusy zing to the flavor. Additionally, coriander seeds are used to provide a subtle spiciness and balance to the beer's overall taste.

3. Availability and Market Differences:
Blue Moon has gained significant popularity in the United States and is widely available across the country. Its success can be attributed to its approachable flavor profile, which appeals to both enthusiasts and those new to the craft beer scene.

Belgian Moon, as the name suggests, is primarily marketed in Canada. The beer is brewed locally in Canada, ensuring freshness and supporting the local brewing industry. While it shares the same recipe as Blue Moon, the name change has created a separate brand identity in the Canadian market.

4. Label Design and Branding:
Visually, Blue Moon and Belgian Moon have different label designs and branding. Blue Moon typically features a blue label with a crescent moon, reflecting its name and the brewery's association with the Coors brand. On the other hand, Belgian Moon sports a yellow label with a stylized image of wheat and an orange slice, emphasizing its Belgian-inspired roots and the beer's citrusy character.

The main difference between Blue Moon and Belgian Moon lies in their name and branding due to a trademark issue in Canada. Apart from that, both beers share the same recipe and flavor profile. So, whether you're enjoying a Blue Moon in the United States or a Belgian Moon in Canada, you can expect a refreshing and citrusy Belgian-style witbier experience.