Why is Krug Champagne so expensive?

Answered by Louis Krause

Krug is known for its high price tag, and there are several reasons why it is considered to be expensive. One of the main factors is the meticulous process that goes into crafting each bottle of Krug Champagne.

Firstly, Krug is a small, family-owned Champagne house that focuses on producing a limited quantity of high-quality wines. This means that the supply of Krug Champagne is limited, resulting in higher demand and therefore a higher price. Additionally, the vineyards owned by Krug are located in prime locations in the Champagne region, which adds to the prestige and value of the wines.

Another reason for the high cost of Krug Champagne is the extensive aging process that the wines undergo. Krug uses a unique repertoire of almost 150 reserve wines, some of which may be more than 15 years old. These reserve wines are carefully blended with newly harvested wines to create the distinctive flavors and complexity that Krug is known for. The aging process requires time, patience, and careful monitoring, which adds to the cost of production.

Furthermore, Krug Champagne is made using traditional methods that require a great deal of manual labor. The grapes are hand-harvested, and the wines are fermented and aged in small oak . This hands-on approach requires skilled workers and a significant amount of time and effort, contributing to the higher price of the final product.

In addition to the craftsmanship and aging process, the quality of the grapes used in Krug Champagne also plays a role in its price. Krug prides itself on using only the finest grapes from their own vineyards, as well as from trusted growers in the Champagne region. These high-quality grapes yield wines with exceptional flavors and aromas, but they also come at a higher cost.

Lastly, the reputation and prestige associated with the Krug name contribute to the higher price of their Champagne. Krug has been producing exceptional wines for over 170 years and has built a loyal following of enthusiasts and connoisseurs. The brand's commitment to quality and consistency has earned them a reputation as one of the top Champagne houses in the world, and this reputation is reflected in the price of their wines.

Krug Champagne is expensive due to a combination of factors including limited supply, meticulous aging process, traditional production methods, high-quality grapes, and the brand's reputation. These elements contribute to the exceptional quality and distinctiveness of Krug Champagne, making it a sought-after and highly valued luxury product.